Should your SaaS startup embrace a bottom-up GTM strategy?
TechCrunch
OCTOBER 28, 2020
Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. The 7 deadly sins of startups. David Cahn is an investor at Coatue, where he focuses on software investments. For all these reasons, more and more SaaS startups are choosing to adopt the bottom-up go-to-market model.
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