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How to Use Video Effectively at Each Stage of Your Inbound Marketing Funnel

Entrepreneurs' Organization

Using video content as part of your digital marketing strategy can be very profitable. But do keep in mind there are many different types of videos, and they are all designed and optimized to accomplish different goals. Read on, and you’ll learn all about it. Its features, how it works, and why it’s the best option they can choose.

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How to use creative videos to transform email marketing from basic to bustling

Entrepreneurs' Organization

As one of the best marketing channels to connect with audiences and build your brand , email continues to serve as a valuable tool to communicate with potential customers and move them further along your conversion funnel. Adding creative videos to your emails is a great way to achieve this.

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Audience Research 101: The Key to Creating Marketing Videos That Convert

Entrepreneurs' Organization

The same is true for high-quality digital marketing content. The better you know your audience, the more effective your posts and videos will be at converting leads — making audience research crucial to achieving your marketing goals. For a more fleshed-out profile, review your clients’ emails and past communications.

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Why I Designate Time to Think Freely

Entrepreneurs' Organization

These tasks include learning new skills, listening closely to someone speaking, participating actively in a meeting, answering emails or even scrolling through social media. After seeing the results from the past few weeks, I am committing to make more time to do this type of thinking in my regular routine.

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8 Types of Email Content to Send Your Audience

Campaign Monitor

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

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B2B email marketing: Proven strategies and examples

The Zapier Blog

I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign.

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Take this test to predict your success:

Berkonomics

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large is your total market? Can you dominate that market?