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21 Facebook ad examples (and why they work)

The Zapier Blog

I have a bad habit of screenshotting Facebook ads and sending them to friends completely unprompted. They don't ask for ad breakdowns, but I send them anyway. Chalk it up to occupational hazard: as a marketer and consumer of ads, I can't help but take note of ads that nail the hook, the message, and the execution.

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14 TikTok marketing tips from successful accounts [2025]

The Zapier Blog

Decade-ago me would have laughed if I heard myself say this, but TikTok is a solid bet for almost any marketer. Case in point: as a business owner, I grew my new TikTok account to over 1,200 followers and 150K views in a matter of months. TikTok has a massive hold on Gen Z market—that's a massive market you can reach.

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The 8 best vibe coding tools in 2025

The Zapier Blog

People into obscure memes, who love to watch sorting algorithms compete against each other on TikTok. Most of the platforms already had app building features, adding AI technology to design a data schema, put together a user interface, or write data display functions for you. There's no preview of the app as you edit it.

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

The best way to translate all those different data streams coming at you from Sales, Customer Service, Marketing, and the intern's experimental TikTok strategy into something that resembles coherent business information is with CRM technology. But getting reliable, up-to-date, useful information is tricky.

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How to create a spreadsheet CRM in Google Sheets (+ free CRM template)

The Zapier Blog

Opening a spreadsheet CRM can feel like accidentally stumbling onto a Gen Alpha's TikTok account—disorienting, a bit of panic, and the realization that you might need a teenager to explain it to you. For example, you might look at all prospects who had five or more interactions but didn't convert to identify areas for improvement.

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What is organic reach? And is it still useful in 2025?

The Zapier Blog

" TikTok Another preferred platform for nurturing organic reach: TikTok. For example, one of Ashot's clients, which started off with less than 300 TikTok followers, saw a boom in site traffic—up 600%—in just 72 hours thanks to one post that went viral with 1.5 million views. million views.

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What is scope creep and how can you combat it?

The Zapier Blog

Every time someone adds "just one more thing," it's like adding another snooze to your alarm. Burns out your team: Adding more work without extending deadlines or bringing in more resources means your team is working longer hours, rushing execution, and generally hating their lives (and probably you)—all recipes for burnout.