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Decentralized Media

A VC: Musings of a VC in NYC

Back in the early 2000s, it was exciting to blog and use social networks to create our own media and move away from the traditional media outlets. That was the pull that got me into blogging and got me investing in Twitter. And the social media platforms, well we know all about them in the wake of recent takedowns.

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Growing your online presence: How to manage your organization’s social media

Young Leaders of the Americas Initiative

Using social media to promote your organization has become one of the most important strategies and skills an entrepreneur can have. Despite the fact that his customers are often hundreds of miles away, David finds ways to stay engaged with them via YouTube , Spotify playlists, Instagram , Twitter, and Facebook, and through a blog.

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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. The bad was that it seems like when I shared media on Facebook I wouldn’t get any heat initially so Twitter was my go to place to share my blog. Social Media.

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Lesson #354: Owned, Paid and Earned Media Channels

Red Rocket

Effective marketers know the "trinity" of a good media strategy is effectively communicating your story across the intersection of three distinct media channels: owned media, paid media and earned media. Owned Media Owned media is exactly what it sounds like, properties that you own and entirely control.

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6 Ways to Sell Your Business on Social Media

Young Leaders of the Americas Initiative

If you’re anything like the average millennial, you might be checking your social media feeds as often as 150 times per day. With a little bit of social media savvy and your own smartphone, you can sell more products and reach a wider audience of potential customers. According to social media platform Hootsuite , 3.48

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Recount Media

A VC: Musings of a VC in NYC

This post is also live on USV.com as we announce all of our investments there with a blog post. Eighteen months ago, I had breakfast with John Heilemann and he told me that his world, political media, was challenged in the shift from linear television (ie cable news) to real-time mobile (ie Twitter).

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AudiencePlus wants to help every company run its own media platform

TechCrunch

It used to be that having a corporate blog and some paid content was the gist of your marketing department’s content efforts, and that was enough. But as larger companies like Salesforce and HubSpot have launched their own full-blown media arms , it may be time to rethink your content strategy. Today the company announced a $5.4

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