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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

Smaller businesses may be attracted to blogs, social media posts, and email marketing. Without the right people in the right seats who live by your core values and culture, you won’t be able to deliver to your ideal client. I’ll say it again for emphasis: Ideal employees must live by the company’s core values and culture.

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Growing your online presence: How to manage your organization’s social media

Young Leaders of the Americas Initiative

Using social media to promote your organization has become one of the most important strategies and skills an entrepreneur can have. Despite the fact that his customers are often hundreds of miles away, David finds ways to stay engaged with them via YouTube , Spotify playlists, Instagram , Twitter, and Facebook, and through a blog.

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Global Entrepreneurship Week 2017: Company Culture Matters

Entrepreneurs' Organization

Celebrate with us by visiting the EO Octane blog every day this week! Company culture impacts every aspect of a business—from recruiting to employee engagement to profitability. So, what are best practices for establishing and fostering an authentic culture? How to Build Company Culture,” John DeHart. Got a Meeting?

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Elevate Your Events: 7 Insider Secrets from Industry Pros  

Entrepreneurs' Organization

If you are having an experience, attendees want to really immerse themselves to feel the experience and be part of the product.” — Melissa Cintron-Muñoz, Experiential Events Director with MM2 Media Inc., and more articles from the EO blog. For more insights and inspiration from today’s leading entrepreneurs, check out EO on Inc.

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Anti-Crisis Resolutions for Business Success in the New Year

Entrepreneurs' Organization

A transparent approach fosters a culture where employees feel valued and heard, leading to higher engagement and loyalty instead of being asked to march toward an unknown goal or not knowing why. From WhatsApp and Slack to emails and social media, your company’s digital communication requires careful consideration.

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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

A unique angle is critical — and with the rapid growth of podcasts as a media form built for communities, going niche and specific is key. What’s more: a steady flow of episodes started to fuel content for social media accounts. It’s nothing related to sound engineering or fancy marketing strategies.

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Empowering Members to Lead Leaders: EO’s Path of Leadership

Entrepreneurs' Organization

We asked Taunya Renson (EO Belgium), a Regional Chair in Europe and founder of Mach Media , about her EO Path of Leadership experience. There is a Mach Media (my agency) “before” EO and a Mach Media “after”. and more articles from the EO blog. Not sure which position is right for you?