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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. The constraint forced people to use links and link shorteners and thus to drive traffic. The “half life” was very short.

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The 8 best AI tools for social media management in 2023

The Zapier Blog

Consistency is a big part of social media success. But producing content, handling the posting schedule, and finding what your audience wants to read can be hard—even with a standard social media management app. It'll support your social media strategy with content generation, sentiment analysis, and big data insights.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, you read blogs. People often ask me why I started blogging. My suggestion is to blog about your industry. Blog on that topic. You know your blog topic.

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How to Master Media Relations to Strengthen Your Brand’s Image and Impact 

Entrepreneurs' Organization

However, if you’ve been in the marketing world for over a day, you know how hard it can be to get media attention, especially online. That’s the reality of modern media relations, and it explains why getting traction for your organization can seem tough as nails. Mix up your PR content types. behind what you’re doing.

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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

A unique angle is critical — and with the rapid growth of podcasts as a media form built for communities, going niche and specific is key. A podcast is a marketing channel – and it can be a key part of a strategic marketing mix. What’s more: a steady flow of episodes started to fuel content for social media accounts.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

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Contenting is Hard

This is going to be BIG.

I still think of this as a blog—but I moved the e-mail version of this over to Substack because that’s feeling a bit like the beginnings of a community platform and an interesting place to be ). I started posting in February of 2004 and by the time 2007 rolled around, it seemed like everyone had a blog.