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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

Should I use AI to help with a blog? What about social media? While there’s a lot of advice available in those areas, we’ll concentrate on a few inbound strategies that remain consistently reliable (and promising) for 2024 and beyond. Including that landing page in your Google My Business profile.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, you read blogs. People often ask me why I started blogging. Or “I’m a new entrepreneur, why would I offer advice on how to run a startup?&#. Absofuckinglutely.

startup 373
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Why Free Product + Paid Media = Death for Subscription Companies

Entrepreneur's Handbook

We will build the product and attract more people with a free tier and then attract even more people with paid media. The problem, as I see it, is that having a truly free product tier and making paid media a dominant channel are pretty much incompatible with a subscription business. Then we’ll have a giant business.

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Why You Should Give Your Best Stuff Away (Plus 3 Other Startup Tips)

Entrepreneurs' Organization

Contrary to the glamorous façade often portrayed on social media, entrepreneurship is far from a leisurely stroll through the park. Guiding your startup to success demands much more than dreaming up a brilliant concept, launching a captivating social media campaign, and crossing your fingers that magic will happen.

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Successful People Know the Value of Advice

Entrepreneurs' Organization

Psychology Today notes that taking advice somehow feels like admitting that we don’t really deserve our high status. But truly successful people understand that the advice and knowledge of people who have been-there, done-that is priceless. Whose advice would you seek out? What would you ask them? What would you ask them?

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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

I wrote this conundrum and the need to take charge of how the market define your skills in my much-read blog post on “ personal branding.” He or she has worked at some very successful big technology or media companies and went to a great school. But I also have advice for the 15% that really do want to be a startup CEO.

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Elevate Your Events: 7 Insider Secrets from Industry Pros  

Entrepreneurs' Organization

If you are having an experience, attendees want to really immerse themselves to feel the experience and be part of the product.” — Melissa Cintron-Muñoz, Experiential Events Director with MM2 Media Inc., and more articles from the EO blog. For more insights and inspiration from today’s leading entrepreneurs, check out EO on Inc.