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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. This post originally ran on TechCrunch.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. The topic was “the future of television & the digital living room.&#. He was riveting.

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21 Facebook ad examples (and why they work)

The Zapier Blog

I have a bad habit of screenshotting Facebook ads and sending them to friends completely unprompted. Get your leads where you need them Automate Facebook Lead Ads Here, I've rounded up standout Facebook ad examples that do just that. They don't ask for ad breakdowns, but I send them anyway.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. It’s worth a quick read. My argument is pretty simple. If you’re a technology startup you need to excel at product, of course. Link has a summary of his argument plus a great video).

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20 Years As a CEO: What I Wish I Knew Then

StartupNation

Go through the top seven lessons from being an entrepreneur and CEO for 20 years, from leadership to business growth. Here’s how you can build one with these leadership lessons from my 20 years as a CEO: Hire the right people —recruit for values, not just skills: Never fall for resumes with unbelievable skill sets, but no culture fit.

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20 Years As a CEO: What I Wish I Knew Then

StartupNation

Go through the top seven lessons from being an entrepreneur and CEO for 20 years, from leadership to business growth. Here’s how you can build one with these leadership lessons from my 20 years as a CEO: Hire the right people —recruit for values, not just skills: Never fall for resumes with unbelievable skill sets, but no culture fit.