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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Mostly it’s because your marketing campaigns suck. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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The need for diversity and inclusion remains

Entrepreneurs' Organization

As you hire new staff members , as you assign projects, as you assess salaries, as you engage with potential clients, as you set goals for growth, as you market your services—all the areas of running a business are impacted by how intentionally you advocate for equality, diversity and inclusivity. and more articles from the EO blog.

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4 secrets to successful social media

Entrepreneurs' Organization

This article comes from the Melbourne chapter of the Entrepreneurs’ Organization. And every business owner and founder knows that social media is one of the most cost effective ways to market your products and services. . Robert offere this key tip: Create different posts for different social networks.

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How to use creative videos to transform email marketing from basic to bustling

Entrepreneurs' Organization

As one of the best marketing channels to connect with audiences and build your brand , email continues to serve as a valuable tool to communicate with potential customers and move them further along your conversion funnel. Why is video email marketing so effective? By adding videos, your newsletters become all the more engaging.

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Innovation Through Crisis

Entrepreneurs' Organization

A version of the following article originally appeared on Entrepreneur Middle East. We all know what the issues are. If you don’t have one, spend the time to set one up inexpensively, and load it with all your customer information. There are a range of marketing channels that cost money, and there are many that do not.

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Elevate Your Events: 7 Insider Secrets from Industry Pros  

Entrepreneurs' Organization

With company and corporate events, you want to be sure to reach your marketing goals by connecting with your target audience and creating brand awareness. Drawing from the insights of seasoned professionals in the event industry, here are seven transformative tips from the podcast to help elevate your upcoming events to new heights.

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3 tips to create your company’s foreign and domestic investment strategies

Entrepreneurs' Organization

With all this talk of the good and bad of foreign investments, domestic ones come with their own advantages and disadvantages. A geographically diverse portfolio lowers your exposure to these risks while potentially unlocking entirely new sectors not available in your current market. and more articles from the EO blog.

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