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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Mostly it’s because your marketing campaigns suck. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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The need for diversity and inclusion remains

Entrepreneurs' Organization

As you hire new staff members , as you assign projects, as you assess salaries, as you engage with potential clients, as you set goals for growth, as you market your services—all the areas of running a business are impacted by how intentionally you advocate for equality, diversity and inclusivity. and more articles from the EO blog.

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4 secrets to successful social media

Entrepreneurs' Organization

This article comes from the Melbourne chapter of the Entrepreneurs’ Organization. And every business owner and founder knows that social media is one of the most cost effective ways to market your products and services. . Robert offere this key tip: Create different posts for different social networks.

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Can You Build a Business with $100 or Less? Yes … and Here’s How

StartupNation

Yet, despite all the buzz and frenzy around it, the business failed. Here are expert tips and real-life lessons from those who succeeded. From low-cost business ideas to case studies, keep scrolling and you will find much to explore in this article. But let’s not rely on ChatGPT this time, okay? But you won’t actually need much.

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20 Years As a CEO: What I Wish I Knew Then

StartupNation

Leaning back in my chair and pensively staring into the digital whiteness of the Google Doc (about to type this article), I’m thinking how many times I actually pronounced (in my head or out loud), “ If only someone had told me this before ,” as a founding CEO. Pro tip : If you’re on a shoestring budget (who isn’t!),

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20 Years As a CEO: What I Wish I Knew Then

StartupNation

Leaning back in my chair and pensively staring into the digital whiteness of the Google Doc (about to type this article), I’m thinking how many times I actually pronounced (in my head or out loud), “ If only someone had told me this before ,” as a founding CEO. Pro tip : If you’re on a shoestring budget (who isn’t!),

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How to use creative videos to transform email marketing from basic to bustling

Entrepreneurs' Organization

As one of the best marketing channels to connect with audiences and build your brand , email continues to serve as a valuable tool to communicate with potential customers and move them further along your conversion funnel. Why is video email marketing so effective? By adding videos, your newsletters become all the more engaging.