Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). Should any money go to PR at all? When to start PR?

pitching 319

pitching media advice venture capital 319

Entrepreneurs' Organization

AUGUST 4, 2020

This article comes from the Melbourne chapter of the Entrepreneurs’ Organization. Customize . Then we ensure that our website content, such as pillar pages, subcategory pages and blogs, is up-to-date before we map out the various posts across our channels to support this vertical. . billion users on social media.

media 278

media education strategy communities 278

Both Sides of the Table

MARCH 21, 2013

This article originally appeared on TechCrunch. I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. it's all in this article if you want the details].

support 321

support strategy venture capital accelerator 321

Entrepreneurs' Organization

SEPTEMBER 16, 2020

As you hire new staff members , as you assign projects, as you assess salaries, as you engage with potential clients, as you set goals for growth, as you market your services—all the areas of running a business are impacted by how intentionally you advocate for equality, diversity and inclusivity. and more articles from the EO blog. .

culture 277

culture creativity collaboration entrepreneurs 277

Entrepreneurs' Organization

NOVEMBER 29, 2023

From leaping funnel stages with decision makers to creating mass quantities of compelling content, the branded podcast is following the growth path of the inbound blog toward a table-stakes position in an organization’s GTM strategy. While both the number of shows and listeners are growing, not all stats paint a pretty picture.

frameworks 228

frameworks communities media strategy 228

Entrepreneurs' Organization

JANUARY 25, 2021

He helps organizations execute on their desire to do business for good by working with leaders to uncover hidden potential that benefits all stakeholders. The purpose establishes a deeper meaning which, in turn, inspires and engages employees, customers and other stakeholders. Conscious leadership. Caring culture.

capital 278

capital culture sustainability leadership 278

Entrepreneurs' Organization

JANUARY 21, 2020

Tim Hamilton, an EO member in Austin, is founder and CEO of Praxent , a custom software and web app development firm that has been named for three consecutive years to the Inc. In part 1 of this article, Tim discussed the false assumptions driving B2B innovations that fail.

innovation 222

innovation strategy energy opportunity 222

Entrepreneurs' Organization

APRIL 29, 2020

A version of the following article originally appeared on Entrepreneur Middle East. We all know what the issues are. To do both, a company needs a customer relationship management (CRM) platform. If you don’t have one, spend the time to set one up inexpensively, and load it with all your customer information.

innovation 250

innovation energy disruption sustainability 250

Both Sides of the Table

APRIL 11, 2011

’ or ‘this is totally different than us’ – you need to start the conversation&# I have to admit I get this all the time. Offer the ability to react / comment - In the blogging world it’s clear that having a good comment system like Disqus is critical. Good comment community = viral blog.

advice 354

advice creativity culture VC 354

This is going to be BIG.

SEPTEMBER 8, 2014

I like the angle you took on this particular article/I appreciate that you''ve taken the time to highlight what all these companies are doing because others aren''t/something nice about the reporter''s effort. Sometimes, often times, that means you''ll be the one saying it--through blog posts, videos, etc.

peer-to-peer 346

peer-to-peer startup collaboration venture capital 346

Entrepreneurs' Organization

JANUARY 10, 2024

Could your latest customer describe it? Create a single document outlining your brand in vivid detail, then design training to educate all new hires, and implement performance metrics based on brand values. You want customers to experience your Brand Promise every time they interact with your company. How can you do this?

collaboration 218

collaboration entrepreneurs creativity education 218

Entrepreneurs' Organization

JANUARY 5, 2022

And here’s the best part: You probably already have all the content you need to create a robust set of marketing videos for all your social media channels. All you have to do is repurpose that content into videos that work well within your existing marketing strategy; no brain-racking required. Listicle blog posts.

media 237

media education strategy support 237

Entrepreneurs' Organization

JULY 15, 2022

As one of the best marketing channels to connect with audiences and build your brand , email continues to serve as a valuable tool to communicate with potential customers and move them further along your conversion funnel. Not us, and definitely not your customers! Your customer will click on the thumbnail expecting a video to play.

creativity 271

creativity culture strategy education 271

Both Sides of the Table

JANUARY 12, 2014

When I first started blogging Digg was still at its peak. My articles never appeared on Digg so I didn’t focus on it at all. So I called a close friend of mine that seemed to understand how all of this “gray hat” marketing techniques seems to work. And you thought systems like these were all fair?

peer-to-peer 379

peer-to-peer mix-use consulting advice 379

This is going to be BIG.

JUNE 26, 2012

I don't mind talking to crowds, but most of all, I like listening to crowds--because I always learn something new or meet someone interesting. This article on Groupthink reasons that: ".dissent You know what it's like to sit alone in a room after the only person who ever would have bet on you says no, and you're all out of money leads.

VC 371

VC pitching venture capital creativity 371

Entrepreneurs' Organization

JANUARY 3, 2024

Should I use AI to help with a blog? Asking clients or customers to post reviews of their experience on your Google Maps profile. Tools like ChatGPT can help you research ideas and improve drafting for content creation— from blog posts to educational video scripts. What about social media?

strategy 242

strategy media creativity education 242

Entrepreneurs' Organization

JULY 5, 2024

During nine custom-designed Learn Around excursions to Singapore businesses, most owned by EO members, groups of EO members enjoyed behind-the-scenes access to local enterprises including Creative Eateries , LionsBot International , Brass Lion Distillery , LeVel 33 Brewery , and Goldbell Group. and more articles from the EO blog.

creativity 222

creativity leadership energy collaboration 222

Entrepreneurs' Organization

OCTOBER 27, 2023

On the contrary, we were surprised to hear that all embarked on a true ideation process. The moment your idea becomes a startup, your first objective is to prove that the product or service can generate demand from customers. We cover them all in our book, but will focus on two here. And it’s hard if you want to get it right.

entrepreneurs 251

entrepreneurs startup advice angel investing 251

Entrepreneurs' Organization

AUGUST 27, 2020

Measure twice, cut once” ensures that that we do things properly and—prior to delivering, executing or starting—we ensure that all the checks and measures are taken to ensure our chances increase for a successful deployment or implementation. All this happened within one month of joining. and more articles from the EO blog. .

advice 325

advice entrepreneurs creativity culture 325

Both Sides of the Table

JANUARY 23, 2011

All too often I’ve seen senior PR people from big firms come in and pitch for new business to startups while having 22 year-olds who do all the work once it’s won. You need somebody who REALLY understands your company, its customers and its competitors. That’s why keeping a personal blog is so great.

startup 349

startup pitching advice consulting 349

Entrepreneurs' Organization

JUNE 7, 2024

They looked at 749 companies and found that nearly half rely on loose, informal guidelines, while 17 percent don’t really manage it at all. A clear policy acts like a blueprint, guiding everyone in the company toward working well together, ensuring a steady flow of productivity across all teams.

culture 234

culture consulting investment investing 234

Entrepreneurs' Organization

OCTOBER 14, 2022

Store your inventory in a safe place—a hard lesson I learned when my dog stumbled upon my baseball hat collection and bit the tops off all of them. — It was when I educated my potential customers that they could pool their funds, the deal was done. and more articles from the EO blog.

entrepreneurship 263

entrepreneurship consulting entrepreneurs opportunity 263

Entrepreneurs' Organization

AUGUST 2, 2019

When you read articles by busy CEOs on sites like Forbes or Entrepreneur, you might wonder how they managed to find the time to write the content. After all, if their daily workload is half what you are managing, they’d be struggling to fit in the hours needed to draft a 1,500-word, SEO-optimized article. Why use a ghostwriter?

peer-to-peer 216

peer-to-peer consulting strategy pitching 216

Entrepreneurs' Organization

JANUARY 15, 2020

If we had kept our full-time, paying jobs longer, we could’ve done all of that in addition to growing our network of prospects, creating a social media following, and articulating the problem our company solves.”. Go beyond just asking friends and family what they think: They won’t be honest, and they’re probably not your customer base.”.

strategy 255

strategy entrepreneurs peer-to-peer mix-use 255

Entrepreneurs' Organization

JANUARY 20, 2021

Not only did the struggles of entrepreneurship take away almost all of my free time, the stress I felt amplified to the point that I could no longer laugh. I recall thinking, “I need to finish onboarding this new customer,” and the feeling of wanting to isolate myself and being alone. and more articles from the EO blog. .

entrepreneurship 311

entrepreneurship entrepreneurs peer-to-peer board 311

Entrepreneurs' Organization

FEBRUARY 7, 2024

It’s nearly impossible to replicate the complexity of human communication with all of its nuances, both verbal and nonverbal, online. Delve deeper into customers’ needs In the business-to-business (B2B) realm, cultivating a relationship with a prospect and guiding them to the stage of purchase readiness is a gradual process.

peer-to-peer 209

peer-to-peer coworking mentorship enablement 209

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I will talk about these strategies in my next blog post. ” Don’t.

networking 366

networking media strategy technology 366

Both Sides of the Table

MARCH 31, 2012

Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. The idea that the course asks students to write public blog posts is a testament to its more modern teaching style.

startup 319

startup consulting pitching support 319

Entrepreneurs' Organization

JANUARY 21, 2022

A strong brand name is the base of your brand story, the calling card that customers will engage with at every touchpoint, and the asset that you hope will become a household name. Depending on what’s lacking in your current brand, perhaps all you need is to revamp your brand’s visual identity. You’re embarrassed by your current brand.

creativity 288

creativity mix-use consulting culture 288

Both Sides of the Table

JULY 6, 2016

I have experienced many first-time entrepreneurs with too much hubris if fund-raising came easily and press was fawning and employees joined in droves and customer adoption has been rapid. I find it distracting that when you click on a link you’re taken away from the main blog and need to hit the back button to remember to finish the article.

startup 261

startup culture creativity entrepreneurship 261

Entrepreneurs' Organization

JULY 31, 2024

In the end, the employee decided to leave, but all anger had been resolved. My staff felt relief that a potentially volatile situation had been handled by a professional who had been able to step in and clarify the issues for all parties involved. and more articles from the EO blog.

entrepreneurs 208

entrepreneurs mix-use sustainability board 208

Entrepreneurs' Organization

APRIL 26, 2023

They can negotiate with vendors to get you the best rates, handle logistics, and take care of all the details, so you can focus on enjoying your retreat. A professional retreat planner can handle all the details, from location scouting to registration and transportation. and more articles from the EO blog.

hospitality 248

hospitality transportation construction creativity 248

Entrepreneurs' Organization

SEPTEMBER 13, 2023

But do keep in mind there are many different types of videos, and they are all designed and optimized to accomplish different goals. Read on, and you’ll learn all about it. Brand Videos Brand videos are all about providing a memorable first impression to potential leads, so they hold a lot of power at the start of a marketing funnel.

education 222

education media strategy creativity 222

Entrepreneurs' Organization

AUGUST 21, 2024

High turnover rates, difficulty in hiring replacements, and inconsistency in meeting customer needs are all symptomatic of this fundamental problem. In these cases, parents must clearly communicate their reasoning to all children. and more articles from the EO blog. The key is to distribute the roles on merit.

coworking 222

coworking strategy culture disruption 222

Entrepreneurs' Organization

AUGUST 23, 2023

For example, when your account manager hears your article was turned down by a publication or your SEO strategy is lagging, they should tell you ASAP. You should be asked a lot of questions, but you shouldn’t be left with the burden of all the creative thinking. Finally, your account manager shouldn’t take all the credit.

strategy 189

strategy consulting creativity collaboration 189

Entrepreneurs' Organization

AUGUST 7, 2024

It provides guidance, sets best practices, and ensures that all departments are aligned in their use of AI. By democratizing AI knowledge, you empower all employees to contribute to and benefit from AI-driven initiatives. and more articles from the EO blog. A culture of learning and development.

consulting 220

consulting culture innovation collaboration 220

Entrepreneurs' Organization

MAY 15, 2024

In fact, all competitors at the event have very similar physical abilities and gymnastics skills. But as entrepreneurs, we’re always “on,” always being watched by our teams and customers, always being judged. and more articles from the EO blog. The gymnast needs both her mind and body to put together a winning routine.

peer-to-peer 253

peer-to-peer founder health entrepreneurship 253