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How to Build an Online Presence for Your Small Business

American Entrepreneurship

In this guide, well explore how to build an online presence for your small business effectively and sustainably as part of an overall digital marketing strategy. Brand voice and messaging How do you communicate with customers? Engaging content Blog posts, FAQs, and detailed product or service descriptions build trust and credibility.

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How breakthrough media coverage is driving brand growth for Kiwi SMEs

NZ Entrepreneur

Public Relations or (PR) offers a cost-effective approach for New Zealand businesses to gain media exposure, establish thought leadership and create long-term brand value. In an era where trust is currency, PR plays a crucial role in shaping how a business is perceived by customers, investors, and the wider public.

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18 Inspirational Career Reinvention Journeys from Successful Entrepreneurs

StartupNation

Discover how individuals from law, journalism, tech, and more have leveraged their unique experiences to forge new, thriving careers. It also increasingly involves using AI as a tool to handle mental effort and labor, dramatically reducing the time it takes to get things done.

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A look inside my vibe coding portfolio

The Zapier Blog

Meet your new AI teammates Try Zapier Agents Here, I'll show you the apps I built, the tools I used to build them, and how they actually work—in the hopes that you'll be inspired to build your own cool stuff. It works using natural language instructions and connects to 8,000+ other tools to help you get work done.

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12 communication plan templates—and how to write your own

The Zapier Blog

Connect your project management software to your other apps Make your job easier Add that to the "pudding will get hot when heated" warning and the trademark "shower cap fits only one head" disclaimer, and you've got yourself an era in which communication plans are not only a helpful organizational tool but a very necessary one.

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Why Every Entrepreneur Needs to Blog

This is going to be BIG.

Time to get cracking on some new initiatives in 2013. and I can't argue strenously enough for investing the time into a blog this year if you've started a company. Being a good writer is NOT a prerequisite for being a good blogger--AND, you get better by writing. Ok, it's still resolution time, right? Problem solved.

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PR for Startups: Avoiding crickets after the Ta-Da!

This is going to be BIG.

They''re building up their PR plans to make the financing announcements part of a larger story arc. Announcing your funding without a larger PR plan is the equivilant to George Costanza saying "I love you" to his date and not getting it returned--"that''s a pretty big matzo ball" to leave hanging out there.

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