Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted

Revolution

By Revolution Ventures Managing Partner David Golden and VP Alex Shtarkman As voracious consumers of podcasting content, we could not be more excited to announce our investment in Indianapolis-based Casted , a company reinventing the traditional digital content marketing playbook.

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten - VC

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. The 11 Steps of Investing in Private Companies. 2) Market .

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Venture capitalists eating our own dog food: Using technology and analytics to make better investments

David Teten - VC

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. The 11 Steps of Investing in Private Companies. Before you can actually invest, you have to manage your fund. 2) Market .

Cybersecurity training startup Hack The Box raises $10.6M Series A led by Paladin Capital

TechCrunch

Cybersecurity training startup Hack The Box , which emerged originally from Greece, has raised a Series A investment round of $10.6 million, led by Paladin Capital Group and joined by Osage University Partners, Brighteye Ventures and existing investors Marathon Venture Capital.

7 Components of a Powerful Pitch

GAN

By: Tricia Reinken, Partner Marketing, HubSpot for Startups (a GAN Corporate Partner). 4 Identify Your Target Market. Do you plan to go after B2C or B2B markets? This helps the investor to size the market you are targeting and make a quicker decision to invest.

Revolution Ventures backs Casted in B2B-focused podcast play

TechCrunch

The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. Historically, podcasts have been aimed at consumers.

5 Ways to Revitalize Your Sales Efforts During Tough Times

StartupNation

Almost 30 percent of consumers said they’re not delaying any purchases, and only 50 percent of B2B buyers said they are. That’s why nearly nine out of 10 B2B marketing pros put lead generation at the top of their to-do lists, according to Jumplead.

Five Low-Cost Customer Acquisition Tactics for Startups

GAN

Content Marketing. Content marketing is one of the most popular customer acquisition strategies out there. Implementing an effective content marketing strategy is one of the best ways to establish legitimacy and authenticity as a new business. . Social Media Marketing.

15 Business Leaders Share Their Experiences and Insights on Getting Through COVID-19

StartupNation

Nick Quain , VP, venture development, Invest Ottawa . “Go Entrepreneurs can go on the offensive during this stage by focusing on a more profitable foundation, attracting top talent and grabbing market share from weakened competitors.”.

Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools

TechCrunch

That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out their digital sales operations with more agile, responsive e-commerce solutions.

Why Content Matters

Wesley Cherisien

Companies that do not give priority to content creation, will, and often do, fail in achieving their marketing goals. They actively use social media marketing activities and utilize blogs, tweets and photos to build an online presence. Why Content Matters?

The gig economy, cannabis and car data are tech-election winners in 2020

TechCrunch

The next billion-dollar e-commerce company will be a B2B marketplace. Merritt Hummer of Bain Capital Ventures breaks it down in a big guest post for Extra Crunch: [I]t’s no wonder B2B e-commerce has been slower to digitize than B2C. The good news for B2B marketplace founders is that, based on the parameters above, there are many creative ways to extract value from transactions that go beyond the GMV take rate. Is fintech’s Series A market hot, or just overhyped?

Big corporations are just slow to act.

Berkonomics

If your company’s market is huge corporations, how do you convince investors you can crack the market, and how do you deliver? The corporate B2B sales cycle produces a harshly binary outcome: either the company dies while waiting for a corporate client to sign the paperwork and remit the funds, or else it delivers gigantic outsized sales with relatively little effort. The great advantage of the B2B market is the potentially huge size of revenues from just one sale.