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B2B email marketing: Proven strategies and examples

The Zapier Blog

If you're a beginner learning the ropes or a veteran B2C marketer making the shift, trying to work with anything other than a purpose-built B2B email marketing strategy is a recipe for disaster. B2B email marketing is a tactic for promoting products or services to business-to-business customers.

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Campaign Strategies of Tech Unicorns, Revealed

Entrepreneur's Handbook

A look beyond the surface at smart strategies used to get to $1B and beyond. Continue reading on Entrepreneur's Handbook ».

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Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted

Revolution

Casted leverages audio and video podcasting as the core of an innovative Amplified Marketing Platform enabling B2B enterprises to drive brand awareness, thought-leadership, sales lead generation, and customer engagement strategies.

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Building a lean B2B startup growth stack

TechCrunch

Keith Putnam-Delaney Contributor Share on Twitter Keith Putnam-Delaney is the founder and CEO of Primer , a platform that offers hyperprecise targeting for B2B marketers. Growing a B2B business is becoming increasingly complex.

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ABCs of Data Normalization for B2B Marketers

Well, marketers rely on this grouping to reach their goals. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

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How to Make $100,000 from an Online Event

Entrepreneur's Handbook

Mix and match, combine, and get creative with the following event monetization strategies to maximize the earnings from your online event.‍ A ticket strategy to keep in mind is to offer several ticket options: the average number of paid tickets at Hopin event that offers paid options is 3.4 Sell online event tickets.

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Check out our partner roundtable topics and speakers at Disrupt

TechCrunch

From IPO Frenzies to Delays: What’s Changing with Equity , with Vieje Piauwasdy, senior director of equity strategy at Secfi. Breaking into the Healthcare Monolith: Strategies for Working with Payors and Providers , with Neal Moawed, global head of industry research at InterSystems. Sponsored by Secfi. Sponsored by InterSystems.