Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted

Revolution

By Revolution Ventures Managing Partner David Golden and VP Alex Shtarkman As voracious consumers of podcasting content, we could not be more excited to announce our investment in Indianapolis-based Casted , a company reinventing the traditional digital content marketing playbook.

25 Statistics Every Business Needs to Know In 2020

Wesley Cherisien

The rate at which digital marketing is changing is astronomical, and that has made it difficult for companies to remain abreast of the industry standards. To help put things into perspective, below are 25 marketing stats that show the current state of the industry.

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Five Low-Cost Customer Acquisition Tactics for Startups

GAN

As startups grow and scale, founders must look for ways to improve upon their acquisition strategy or explore new ones. Content Marketing. Content marketing is one of the most popular customer acquisition strategies out there. Social Media Marketing.

15 Business Leaders Share Their Experiences and Insights on Getting Through COVID-19

StartupNation

In times of crisis, it’s imperative for startups to build a solid analytics strategy to understand how their businesses are functioning at a granular level. “Marketing will definitely have to be adjusted and, depending on the industry you’re in, you may have to reevaluate spend.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Ways to Revitalize Your Sales Efforts During Tough Times

StartupNation

Almost 30 percent of consumers said they’re not delaying any purchases, and only 50 percent of B2B buyers said they are. That’s why nearly nine out of 10 B2B marketing pros put lead generation at the top of their to-do lists, according to Jumplead.

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten - VC

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 2) Market .

Why Content Matters

Wesley Cherisien

Companies that do not give priority to content creation, will, and often do, fail in achieving their marketing goals. Today, organizations use multiple promotional strategies involving print, television and online platforms. Why Content Matters?

Venture capitalists eating our own dog food: Using technology and analytics to make better investments

David Teten - VC

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market .

The gig economy, cannabis and car data are tech-election winners in 2020

TechCrunch

The next billion-dollar e-commerce company will be a B2B marketplace. Merritt Hummer of Bain Capital Ventures breaks it down in a big guest post for Extra Crunch: [I]t’s no wonder B2B e-commerce has been slower to digitize than B2C. The good news for B2B marketplace founders is that, based on the parameters above, there are many creative ways to extract value from transactions that go beyond the GMV take rate. Is fintech’s Series A market hot, or just overhyped?