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Brevo vs. Mailchimp: Which is best? [2025]

The Zapier Blog

Take your transactional email to the next level with automation Automate your campaigns I've been using Mailchimp for years and have tested Brevo (formerly Sendinblue) extensively. I dug deeper into both apps for this article, exploring how each one works in detail to help you choose between them.

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CRM automation guide

The Zapier Blog

When used effectively, your CRM becomes a central command center for tracking relationships, managing pipelines, and coordinating touchpoints across your entire customer journey. But here's the catch: most of that activity doesn't happen in your CRM. Table of contents What is CRM automation? Learn more.

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14 TikTok marketing tips from successful accounts [2025]

The Zapier Blog

Case in point: as a business owner, I grew my new TikTok account to over 1,200 followers and 150K views in a matter of months. The algorithm and snappy content style means I've found it much easier to get views and build an audience there. For context: my Instagram account has only attracted ~300 followers in the same period.)

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We Tried 16 Top Constant Contact Alternatives – Here’s the Winner

Campaign Monitor

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. We’ve tested 16 alternatives that offer better value, more intuitive designs, and powerful automation capabilities to help your email marketing truly shine. (TL;DR)

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Zendesk vs. Jira Service Management: Which is best? [2025]

The Zapier Blog

Keep your customer support systems healthy Streamline support You may not be in the shoe biz, but the importance of quality customer service is pretty universal. If your company has an index card equivalent for organizing customer data and lending support, you're in need of help desk software. But which one should you go with?

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

Boost your team's productivity Automate your CRM Turns out, a CRM (customer relationship management) app is like my fantasy setup, but for people with actual responsibilities. Table of contents: What is a CRM? Your database—automated Store, edit, share, and automate data all in one tool.

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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

Let's say you buy your dog's favorite treats online. They're intended to deliver timely, personalized content to you, the customer, to deepen engagement and encourage repeat purchases. Your own customers need it. Table of contents What is email marketing automation? Probably a shipping update, too.