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Technology Trends: 10 Areas of Innovation to Watch for 2012

This is going to be BIG.

What types of things might happen in 2012, as opposed to needing another 3-5 years to come to fruition. That aside, here are ten areas I think you'll see some interesting things happening in 2012. Election years tend to be good for technology diffusion. What areas are going to change? What areas need to be disrupted?

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. When you begin to peel back the onion some surprising data presents itself.

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

MiTú, based out of Los Angeles, was founded in 2012 by three veterans from the Hispanic media world: Beatriz Acevedo ( recently named on the 25 most important digital media players on The Hollywood Reporter !) , Doug Greiff and Roy Burstin. MiTú will use its $10 million to build out new production facilities in LA and Mexico.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

In in the early 90′s I was in my early 20′s and I programmed on mainframe computers using COBOL, CICS and DB2. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML. No prizes for guessing … there’s ALWAYS a second act in technology.

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Celonis secures another $1B to find and fix process problems in enterprise systems

TechCrunch

Lest there be any doubt some startups are riding high even amid the macroeconomic uncertainty, process mining software vendor Celonis today announced that it secured a whopping $1 billion in additional capital at a $13 billion post-money valuation, a mix of equity ($400 million) and debt (a five-year $600 million credit line).

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. They are an investment bank that targets the technology & media sectors. Let me be sure to use me some Luma Partners.

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Making sense of Klarna

TechCrunch

However, what is made less explicit is that there was likely very little technology involved. “If I am buying some items and feel a bit unsafe about the merchant I’m using, if there’s a credit card, I don’t feel like I’m risking my money. But it wasn’t really that technology driven,” he concedes.