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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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How to Communicate Impact Metrics to Investors

StartupNation

This article presents key strategies, backed by expert insights, to help you showcase your startup’s value and growth potential. If you’re pitching impact, make it real. Effectively communicating your startup’s impact metrics to investors can make or break your funding opportunities. Show the feedback loop.

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Sales Best Practices vs. Intuition in Startups

StartupNation

The Pros and Cons of Sales Commissions Make the First Meeting a Conversation, Not a Pitch The first meeting with a prospect (and often several subsequent meetings) should be conversations, not presentations or demonstrations. Every single company that rushed to demo eventually closed the business. Dig past their reassurances.

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What Investors Look for in a Small Business Acquisition Deal

StartupNation

These stories get passed around like proof that success is just one smart pitch away. If they come back, refer others, or engage with your content , that’s a good signal. The solo founder who raised $2 million in two weeks. The startup that went public five years later. However, they’re not the norm. They’re the exception.

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11 LinkedIn marketing tools to grow your business in 2025

The Zapier Blog

For example, I used Collabwriting to save Ryan Baum's post about using AI as a creative partner rather than a replacement (shown below) so I could reference it later for a client's LinkedIn content strategy about responsible AI use. The one hiccup I ran into was connecting my LinkedIn account.

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12 communication plan templates—and how to write your own

The Zapier Blog

It's designed to outline responsibilities and initiatives within the grand scope of the marketing strategy to keep teams aligned and informed. Their communication strategy involves creating anticipation through teaser campaigns, leveraging secrecy to build excitement, and hosting live events to unveil new products.

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How To Pitch A Real Estate Tech VC

Dream It

Key Questions To Answer When Pitching Real Estate Tech VCs Is there demand for the product? For example, when Bowery pitched to Camber Creek, the partners ran mock appraisals their LPs to prove the efficacy of the appraisal software. You should pitch how to get higher rents. Has the founder done his homework before his pitch?