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Knowledge Base: Social media strategy with Brent Ireland, Collab Digital

NZ Entrepreneur

Watch now: (17 mins) In this edition of Knowledge Base, Richard Liew talks with Brent Ireland, CEO of social media and content experts Collab Digital. We check in with Brent Ireland to get the lowdown on what businesses should know about social media today. Why or why not?

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How to Use Reciprocal Marketing as a Growth Strategy for Your Startup

StartupNation

Reciprocal marketing is a marketing strategy in which two businesses agree to promote each other’s products or content for mutual benefit. In this article, we will look at how startups can apply the reciprocity principle as part of their overall growth strategy. How to apply the reciprocity strategy. Content and link building.

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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

It’s nothing related to sound engineering or fancy marketing strategies. A unique angle is critical — and with the rapid growth of podcasts as a media form built for communities, going niche and specific is key. A podcast is a marketing channel – and it can be a key part of a strategic marketing mix.

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Finding your target audience with help from a YLAI Fellow design expert

Young Leaders of the Americas Initiative

For businesses to have a successful marketing strategy, they must first have a defined target audience. Eventually, she came up with the name Mezclao Studio, which means to “mix.” Mariery uses her unique tropical style of art to transform ideas into products. Use the tools at your disposal. By Yarielka Arrieta Batista.

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Smart hacks for recruiting on social media

NZ Entrepreneur

If you’re responsible for finding and hiring people to grow your team or your business, your thoughts have probably wandered towards recruiting on social media, especially when the job boards aren’t producing the right needles from the haystack. Social media is all pervasive.

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

It’s time to reconsider how you use Instagram’s advertising tools for your business. Brands are growing concerned about where to spend their main social media marketing budgets. I therefore decided to instead use video ads. The same creatives can perform at almost half the cost if used on different ad placements.

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Business podcasts: The ultimate guide to starting yours

Entrepreneurs' Organization

Investing in a podcast can be worthwhile, but your organization needs to answer this question before you start: Does a podcast make sense within the whole of your marketing strategy? A mix of the above. Your business can then use the video on YouTube to extend its marketing value and reach an even wider audience.

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