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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

It’s nothing related to sound engineering or fancy marketing strategies. A unique angle is critical — and with the rapid growth of podcasts as a media form built for communities, going niche and specific is key. A podcast is a marketing channel – and it can be a key part of a strategic marketing mix.

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Smart hacks for recruiting on social media

NZ Entrepreneur

If you’re responsible for finding and hiring people to grow your team or your business, your thoughts have probably wandered towards recruiting on social media, especially when the job boards aren’t producing the right needles from the haystack. Social media is all pervasive.

media 67
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Influence Meets Innovation: How Founders and Cultural Leaders Can Work Together

Andreessen Horowitz

The Cultural Leadership Fund (CLF) team is often asked by portfolio founders how exactly cultural leaders can be a game-changing asset for their companies. Founders seeking to tap into this rare mix of reach, influence, and capital must navigate this terrain with an immense amount of intention and foresight.

culture 101
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Grab appoints Philipp Kandal as Chief Product Officer

AsiaTechDaily

He will oversee the Product, Design and Analytics teams and lead the product vision and strategy for Grab. Last year, his scope was expanded to oversee the Fulfillment product and tech teams that ensure bookings and orders are efficiently and reliably fulfilled using the ecosystem of Grab’s driver-partner network and marketplace capabilities.

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Brand journalism: What is it and what can it do for your brand?

The Zapier Blog

Brand journalism is a content marketing strategy that leans into what "be interesting" means to your target audience by defining "relevant" broadly. Brand journalism is media-style content published by a company. Brand journalism is media-style content published by a company. What is brand journalism?

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

If you want to build a strong online video business it almost certainly must make YouTube an important part of the strategy. I was arguing that I believe in this strategy on the Internet as any disciple of The Innovator’s Dilemma will tell you. The Internet works best on Deflationary Economics. So Why MiTú?

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How to Grow from $1M to $2M ARR

Entrepreneur's Handbook

Battle-tested strategies and tactics I used to reach $2M ARR. It’s a pivotal phase where your initial success is tested, and your strategies for growth are pushed to their limits. It takes the right strategies to pour gasoline on growth. It’s crucial to take a hard look at your marketing strategies.