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How to Make Better Reference Calls

Both Sides of the Table

Reference calls. Whether you’re considering hiring a new employee or as an investor whether you’re looking to do a background check on the founders of a company. Ask for at least 5 references. As your candidate for at least 5 references. Ask for at least 5 references. We all have to make them.

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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

strategy 242
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CEOs and Entrepreneurs Can’t “Own” Strategy: Implementing a Collaborative Approach

Entrepreneurs' Organization

I sat down with three business leaders last week to interview them about how they handle strategy. I started the session by asking, “Who owns your company’s strategy?” But in my opinion, they are not the best one(s) to own how the company gets there — in other words, strategy. ” All three replied they did.

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How To Pitch A Real Estate Tech VC

Dream It

Dreamit Urbantech Managing Director Andrew Ackerman recently sat down with Jeff for a wide-ranging conversation on real estate tech, and a large part of that conversation focused on what founders can do to successfully raise venture capital from real estate tech investors. Does the founder know how to sell into real estate?

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The Audacious Plan to Make Electricity as Easy as WiFi

Both Sides of the Table

With Meredith I did every on-reference-sheet call I could make and many off-reference-list calls. I followed my playbook on reference calls making sure to ask both positively worded as well as skeptical questions. Through many meetings discussing strategy, approach, recruiting, financing, etc.

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What are the best strategies for effective email marketing

Founder Bounty

To truly harness the power of email, you need a well-defined strategy built on best practices. This article dives into the key strategies for effective email marketing that will help you connect with your audience, drive conversions, and build lasting relationships. But simply sending emails isn't enough.

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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

I first met Andrew Stalbow , the founder & CEO of Seriously in August of 2013. and Petri was co-founder and head of creative at Remedy Entertainment that launched the hit PC games Max Payne and Alan Wake. I think this is a Seriously great example of how this process works for at least one VC – Upfront Ventures.

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