Fri.Mar 03, 2023

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4 Lessons Learned from Running a Crypto and NFT Marketing Agency

Entrepreneurs' Organization

Marketing is complex in itself, but it comes with even more unique challenges when your agency focuses on crypto and NFTs. In the last few years, we’ve seen massive market changes that shocked the entire financial system, and as a result, our agency quickly learned how to adapt. Our goal is to help clients with everything from token launches and community building to social media management and PR communications.

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“Just Ship It” All the Entrepreneurship Gurus Say

Entrepreneur's Handbook

Why we take that with a grain of salt at our consumer startup Photo credit: Derek Liston You hear it constantly in the startup community — “just ship it!” Really? That’s it? Just ship it? Am I being duped by Twitter-speak and startup mentor nonsense spouted by people with no skin in my game? It’s well intentioned on the part of the second or third time founder turned angel, VC, or accelerator mentor.

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Japan’s Geniee acquires AdPushup-operator Zelto for $70 million

TechCrunch

Japanese marketing tech firm Geniee, part of the SoftBank Group, has paid about $70 million in cash to acquire the revenue optimization platform Zelto (formerly known as AdPushup), a person familiar with the matter said, delivering 40 times return to a number of angel investors in the startup that began its journey in India. The acquisition is a remarkable turnaround for Zelto , the 10-year-old firm that provides content creators and web publishers with tools to generate more revenue by tapping

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ChatGPT & 5 Other AI Tools to Help Your Small Business

StartupNation

ChatGPT burst onto the scene late last year, creating a massive new wave of interest and investment into… The post ChatGPT & 5 Other AI Tools to Help Your Small Business appeared first on StartupNation.

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Digitalization: 5 Tech Updates That Will Help You Survive The Recession & Thrive

Lack of digitalization decreases business competitiveness. To thrive, embracing modern solutions becomes essential. The approach to digitalization often aligns with a company's business model. This shift not only boosts productivity but also automates processes and improves security. The tech market offers a wealth of technologies tailored for management, planning, and forecasting, replacing outdated pen-and-paper methods.

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Prog.ai wants to help recruiters find technical talent by inferring skills from GitHub code

TechCrunch

Companies already have a wealth of tools at their disposal for headhunting technical talent, but a new startup wants to give recruiters a leg-up by bringing together the worlds of GitHub and LinkedIn to create a database of the most suitable candidates for a specific software development role — and it’s doing so by using AI to “infer” skills from code they’ve written.

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TechCrunch+ roundup: Ocean tech investor survey, AI and PR, L-1 visa options

TechCrunch

Last week, the U.S. Federal Trade Commission, which protects consumers from deceptive business practices, issued an advisory titled “Keep your AI claims in check.” When it comes to marketing, “false or unsubstantiated claims about a product’s efficacy are our bread and butter,” wrote Michael Atleson, an attorney with the FTC’s Division of Advertising Practices.

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#68. Building Massive Businesses To Solve Problems That Need Solving w/ Jason Smith

Entrepreneur's Handbook

Learn from the founder of Klue Apple Podcasts | Spotify | YouTube Today we have with us Jason Smith. Jason is a five-time entrepreneur and the current CEO of Klue. It’s a competitive enablement platform and it’s raised over $80 million and has over 250 employees. We hope you enjoy the episode and don’t forget to share it with others. Apple Podcasts | Spotify | YouTube #68.

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Super early-bird savings to TC Disrupt ending soon

TechCrunch

Time is running out for you to score the biggest savings on passes to TechCrunch Disrupt 2023 — the original and always-evolving conference dedicated to early-stage startups. Beat the March 10 deadline, and you’ll save up to $1,000 on General Admission, Founder, and Investor passes. Students and nonprofits — grab a deeply discounted pass for just $95!

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The Million-Dollar Storage Unit Tycoon (w/ Nick Huber)

OkDork

                                                Subscribe: Apple Podcasts / Spotify In today’s episode, I talk to Nick Huber, founder of The Sweaty Startup. Nick sold his first storage business, Storage Squad, for 7 figures!! Now, he owns and operates Bolt Storage which has 42 different self-storage facilities that he rents out and makes bank from.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Daily Crunch: Japanese marketing tech firm Geniee acquires Zelto for $70M

TechCrunch

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PST, subscribe here. Hello, you crunchy Crunchers! If you’ve been slacking and not bought yourself a Disrupt ticket yet, that’s cool, we still love you. But here’s a hot tip: This is your last chance for super-early-bird tickets , so maybe get on that sooner rather than later!

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8 Creative Lessons from the Late, Legendary, Artistic Director for Louis Vuitton

Entrepreneur's Handbook

#3. “I don’t believe in titles, I believe in work.

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You can’t beat student pricing for TC Early Stage

TechCrunch

The Northeast, and New England in particular, is known for its plethora of top colleges and universities. These hallowed halls contain multitudes of future entrepreneurs and, if you’re one of them, you can’t afford to rest on your laurels. Get yourself to TechCrunch Early Stage , a summit for early and aspiring founders taking place in Boston on April 20, and accelerate your startup trajectory.

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Do You Have Lightning In a Bottle? How to Benchmark Your Social App 

Andreessen Horowitz

When a new social app starts to “work,” it feels like magic, but often looks like a black box. What causes a product to take off, and then continue to pick up steam—to the point where millions of people are … The post Do You Have Lightning In a Bottle? How to Benchmark Your Social App appeared first on Andreessen Horowitz.

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PE Mastery: CAPTARGET's Playbook for Quality Lead Flow

CAPTARGET presents a masterclass in M&A deal sourcing. Learn to cast a wide net, embracing seller self-identification. Consistency is the linchpin: keep the origination process steady for a reliable flow of opportunities. Diversify your tactics, employing various tools and vendors. Tech matters! Understand DNS settings, domain authority, and brand presence for optimal outreach.

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Perhaps Substack can grow just fine without venture dollars

TechCrunch

Substack, a publishing platform known for its newsletter service, announced this week that it had crossed the 2 million paid subscription mark. Given the wealth of historical data we have concerning the growth of paid subscribers at Substack, the number got our attention. Substack’s simple business model also makes it possible to generate a few gross transaction volume and revenue guesses for the company, which we’ll explore.

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7 Employee Benefits That’ll Make Your Job Description Stand Out in 2023

StartupNation

While mass layoffs—particularly in tech—may be dominating the headlines, there’s still a labor shortage. Recent data shows that… The post 7 Employee Benefits That’ll Make Your Job Description Stand Out in 2023 appeared first on StartupNation.

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For female VCs, bias is a branding issue

TechCrunch

Leslie Feinzaig, a venture capitalist, likes that her venture firm, Graham & Walker , sounds like an old, stodgy law firm. But apart from the name, there’s nothing really stodgy about it: Her fund exclusively invests in female- and nonbinary-founded startups. It’s a relatively new name for her firm, which was originally called Female Founders Alliance.

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Etsy Grows Stronger Thanks to Entrepreneurial Sellers and More Men Buying

StartupNation

It’s getting harder these days to find companies with really exciting growth, but there’s one bucking the trend… The post Etsy Grows Stronger Thanks to Entrepreneurial Sellers and More Men Buying appeared first on StartupNation.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Startup PR professionals should be jumping on the AI bandwagon

TechCrunch

Camilla Tenn Contributor Share on Twitter Camilla Tenn is senior public relations strategist at cross-border communications agency Eleven International. It’s only been a couple of months since OpenAI’s ChatGPT exploded into the public consciousness, and it already feels like our news feeds will never be the same again. Whether it’s headlines about AI startups securing massive funding rounds or Twitter threads about how you should be using ChatGPT, the AI news cycle is well and truly here.

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[Tevel in Forbes] With labor and climate challenges, farmers turn to robot beehives, tractors and fruit pickers

OurCrowd

Startups are aiming to solve big problems for agriculture, including labor and water shortages, climate-driven headaches and declining bee populations, by deploying artificial intelligence, autonomous driving technology and robotics. Read more here. The post [Tevel in Forbes] With labor and climate challenges, farmers turn to robot beehives, tractors and fruit pickers appeared first on OurCrowd Blog.

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Vigilante hackers fix Black Ops III, and other TC news

TechCrunch

Welcome back to the TechCrunch Podcast, where I’m standing in for Darrell while he’s honeymooning with his lady love. This week, I sat down with Amanda Silberling and Mary Ann Azevedo to talk through some of their interesting stories. You can listen below or subscribe in iTunes or Spotify to get new episodes delivered weekly on Fridays! News articles from the episode: Hack the planet : Lorenzo writes a great story about how gamers are fixing a video game “taken over” by

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[Connected Energy in LABM] Connected Energy | Real time demonstration: storing energy resilience

OurCrowd

Matthew Lumsden, CEO at Connected Energy, explains how a second ‘behind the scenes tour’ of AMRC North West demonstrates how battery storage can help local authorities build energy resilience while maximising budgets and meeting eco targets. Read more here. The post [Connected Energy in LABM] Connected Energy | Real time demonstration: storing energy resilience appeared first on OurCrowd Blog.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why hasn’t generative AI come up with something easier to say than ‘generative AI’?

TechCrunch

Hello and welcome back to Equity , a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. This week Mary Ann Azevedo , Becca Szkutak and Alex Wilhelm gathered to riff through the week’s biggest startup and venture news. A big thank you to Becca for stepping in while Alex was on leave, and a note before we dive into topics that Natasha will be back on the podcast next week!

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[NanoLock in Security Week] Industry experts analyze US national cybersecurity strategy

OurCrowd

Feedback Friday: Industry professionals commented on various aspects of the new national cybersecurity strategy, its impact, and implications. Read more here. The post [NanoLock in Security Week] Industry experts analyze US national cybersecurity strategy appeared first on OurCrowd Blog.

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What You Need to Know About the Customer Buying Journey

Startup Blogpost

From understanding that the journey is not linear to the importance of social proof, here are 13 answers to the question, “What is one thing every startup needs to know about the customer buying journey?” Understand That The Buying Journey is Not Linear The First Buyer’s Journey Map You Create Won’t be Perfect Customers Have Unpredictable Circumstances Technology Affects Customer Buying Journey You Have to Earn Customer Trust During the Consideration Stage Understand the Post-purchas

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[Plenty in Produce Grower] Q&A: Plenty’s Nate Storey talks new R&D facility and moving away from the Bay Area

OurCrowd

Storey, Plenty’s co-founder and chief science officer, discusses the company’s latest developments. Read more here. The post [Plenty in Produce Grower] Q&A: Plenty’s Nate Storey talks new R&D facility and moving away from the Bay Area appeared first on OurCrowd Blog.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.