Some Testing is a Waste of Time: Making Business Cases for Big Bets
Reforge
OCTOBER 20, 2022
Table of Contents Why Most Testing is a Waste of Time Why Marketers Don’t Make Bigger Bets Examples of Big Bets that Paid Off Case Study: Turning Off Your Best Channel Other Examples of Big Bets Measuring the Value of Anything Decision Making In Uncertain Times The gospel of testing has spread far and wide, and today you'd be hard pressed to find a company that isn't actively experimenting in some form.
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