The product-led growth behind edtech’s most downloaded app
TechCrunch
MAY 3, 2021
From that frenetic creativity came the company’s distinctive mascot: a childish and rebellious evergreen-colored owl named Duo. Duolingo, for example, has taken this model and found ways to embed engagement hooks, pockets of joy and addictive education features within its core app. Duo, Duolingo’s mascot, flying around.
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