Tradition Meets Technology: How WAYS Is Redefining the Future of Cultural Travel
Jason Malki
JULY 21, 2025
Brusseau, who is a global strategist at the intersection of data, creativity, and technology. After a decade immersed in digital strategy, fintech, and responsible AI, Rocio returned to Spain to co-found WAYS — a tech-for-impact startup revitalizing cultural routes like the Camino de Santiago.
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