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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below. We are evangelists.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. It’s worth a quick read. My argument is pretty simple. This will fail.

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Admitting that you have no idea what you're doing

This is going to be BIG.

What they're really betting on is your ability to learn--and that starts with your willingness to admit the following: "I don't know what to do.". Sometimes--a lot of times--he said, you have to admit that you don't know what to do, but that you're going to find someone smart who knows the answer. The solution? Start asking a lot of questions.

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How to thwart collaboration overload by working smarter

Entrepreneurs' Organization

This makes following some of the practices I discuss in the book to streamline collaboration critical for both performance and well-being. As a result, these people create networks that end up drawing in new opportunities, fueling greater creativity and providing more support. What is dysfunctional collaboration?

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If You Don’t Respect Your Customers You Won’t Be Successful

Both Sides of the Table

In case you don’t know – as VCs we have have 2 sets of customers: LPs (limited partners) who invest money in our funds and entrepreneurs (who we in turn give money to and help support them in building businesses we hope will be valuable). Contrast that with a VC conversation I had. We were talking about raising money from LPs.

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Understanding the Power of Your Human Networks

Both Sides of the Table

And I spoke with the CTO of another great company I used to be on the board of and enlisted his support in potentially being an advisor to one company. You might first seek to meet your peer group in comparable jobs at similar companies. Having a peer group of people “like you” is incredibly helpful. Whom to Meet?

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Ultimate Event for Entrepreneurs Comes to New Zealand: INSPIRE & SUCCEED

NZ Entrepreneur

Attendees who purchase a Diamond level ticket will have the opportunity to take a photo with Dan, plus network with like-minded peers in the Diamond Lounge. The ultimate live event for entrepreneurs, INSPIRE + SUCCEED is coming to New Zealand for the first time in April-May, presented by Success Resources. said Brianne.