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6 Pillars of Authority Marketing

Entrepreneurs' Organization

I keep a Post-It on my wall with a quote from a professor at my alma mater, Harvard Business School: “Strategy is about setting yourself apart from the competition. even a book. It’s not a matter of being better at what you do?it’s it’s a matter of being different at what you do.”. This is the essence of Authority Marketing.

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Defending your organization from misinformation with neuroscience

Entrepreneurs' Organization

It probably felt strange and disconcerting, perhaps with a tone of outrage, as in “I don’t believe things more if they’re repeated!”. Reading the second sentence did not inspire such a strong reaction. Your reaction to the third sentence was tame by comparison. It feeds into their fears, which is a very cognitively fluid part of our mind.

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Getaround tops up $25M debt financing to its $140M Series E

TechCrunch

Silicon Valley peer-to-peer car rental startup Getaround has secured a $25 million loan from Horizon Technology Finance Corporation. Dan Devorsetz , Horizon’s chief investment officer, told TechCrunch that venture debt has been a part of Getaround’s financing strategy for 2020. The upshot: The green shoots have sprouted.

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21 Ways to Grow Your New Business Online in 2021

StartupNation

How might you create a prolific content strategy which resonates with your audience at a higher level? Start by offering something of value for free to your potential audience in exchange for an email address, such as a discount coupon for your products, a free e-book, workbook, or even a free trial period for your service.

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6 Lessons From an Entrepreneur’s Journey

Entrepreneurs' Organization

Like many Entrepreneurs’ Organization (EO) members, he believes in continuous learning and improvement in order to take his businesses further and better serve the people that benefit from his services. He recently shared his story with EO Melbourne. . At other times, the system can teach people not to go out on a limb.

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Three Words Entrepreneurs (and VC’s) Should Take to Heart

Both Sides of the Table

She told of the teaching of the Talmud – a book which scholars use to debate doctrine and from which Jewish people are reminded to always learn and to debate. What is the right organizational strategy for a large UK conglomerate to operate more effectively? ’ The correct answer is ‘I don’t know.’

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Cabinet brings in $2.6M, designs software for executive assistants

TechCrunch

The company, with bases in both Denver and New York, is developing software to aid with daily productivity; for example, a scheduling tool that sits on top of existing company calendars like Outlook and GCal and a peer-to-peer community for EAs to share knowledge. Cabinet was founded by CEO Julia Leibowitz and CTO Evan Kesten in 2018.