Defending your organization from misinformation with neuroscience
Entrepreneurs' Organization
JANUARY 15, 2021
It probably felt strange and disconcerting, perhaps with a tone of outrage, as in “I don’t believe things more if they’re repeated!”. Reading the second sentence did not inspire such a strong reaction. Your reaction to the third sentence was tame by comparison. It feeds into their fears, which is a very cognitively fluid part of our mind.
Let's personalize your content