Remove book Remove development Remove peer-to-peer Remove strategy
article thumbnail

6 Pillars of Authority Marketing

Entrepreneurs' Organization

I keep a Post-It on my wall with a quote from a professor at my alma mater, Harvard Business School: “Strategy is about setting yourself apart from the competition. How can you develop that authority? even a book. It’s not a matter of being better at what you do?it’s it’s a matter of being different at what you do.”.

article thumbnail

Defending your organization from misinformation with neuroscience

Entrepreneurs' Organization

It probably felt strange and disconcerting, perhaps with a tone of outrage, as in “I don’t believe things more if they’re repeated!”. Reading the second sentence did not inspire such a strong reaction. Your reaction to the third sentence was tame by comparison. It feeds into their fears, which is a very cognitively fluid part of our mind.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cabinet brings in $2.6M, designs software for executive assistants

TechCrunch

The company, with bases in both Denver and New York, is developing software to aid with daily productivity; for example, a scheduling tool that sits on top of existing company calendars like Outlook and GCal and a peer-to-peer community for EAs to share knowledge. In 2018, she met Kesten while attending Cornell Tech.

article thumbnail

5 Activities That Require Hybrid Employees To Come To The Office

Entrepreneurs' Organization

Peer-reviewed studies find clear associations between longer commuting times and lower job satisfaction, increased stress, and poorer mental health. Then, we develop a communication strategy to convey the value of these face-to-face tasks to hybrid employees, to get their buy-in on coming to the office for high-impact work pursuits.

article thumbnail

How to Use a Ghostwriter to Build Your Authority and Generate Sales

Entrepreneurs' Organization

Ghostwriters are best known in the media for penning books for celebrities and politicians. Set your strategy with a ghostwriter. These goals will form the basis of your strategy regarding what publications to target, and the type of content you want to create. And you’d be right in many cases! What is a ghostwriter?

article thumbnail

500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

This is especially important if you’re young because it can be hard to relate to your peers about your business when they’re studying, working etc. Learn about yourself, and develop a strong mindset. “Try to test and prove out your go-to-market strategy, before launch.” Luke Campbell – Cofounder.

founder 101
article thumbnail

Meet the newest crypto builders from web3 accelerator Alliance DAO’s demo day

TechCrunch

What it does: Decentralized order book for loans. The pitch: Lulo is a DeFi lending infrastructure that aims to utilize order book technology to create a global liquidity layer in a permissionless way. The strategy is staying on top of all the trends so other companies don’t have to,” Ji said. Stage: Seed round.