Should your SaaS startup embrace a bottom-up GTM strategy?
TechCrunch
OCTOBER 28, 2020
Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. Onboarding employees and maintaining culture in a remote work environment . Before proceeding further, it’s important to note that bottom-up is not the right starting strategy for every company. More posts by this contributor.
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