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Should your SaaS startup embrace a bottom-up GTM strategy?

TechCrunch

Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. Onboarding employees and maintaining culture in a remote work environment . Before proceeding further, it’s important to note that bottom-up is not the right starting strategy for every company. More posts by this contributor.

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Five Pillars of PLG with Carilu Dietrich

Tomasz Tunguz

A corporate culture focused on experimentation & learning through iteration & data. Atlassian spent 35% of revenue on R&D, the highest of its peers, & 15% on sales & marketing, the lowest of its peers. Some companies are exploring splitting their organizations in two, divided by GTM strategy.

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Today’s entrepreneurs weigh in: Is entrepreneurship a lonely journey?

Entrepreneurs' Organization

Insights and lessons from peers around the world are the key benefits of EO membership. . Most of my closest friends are people that I met as clients, peers, or through my entrepreneurial journey. At the core of Entrepreneurs’ Organization ‘s mission is helping entrepreneurs achieve their full potential.

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Enter new markets and embrace a distributed workforce to grow during a pandemic

TechCrunch

Mark Barron is the head of Taylor Wessing 's market-leading technology and life sciences inward investment team, and advises North American companies on how to translate their domestic success to new jurisdictions and cultures and to thrive as global businesses. Is this the right time to expand overseas?

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5 Activities That Require Hybrid Employees To Come To The Office

Entrepreneurs' Organization

Peer-reviewed studies find clear associations between longer commuting times and lower job satisfaction, increased stress, and poorer mental health. Then, we develop a communication strategy to convey the value of these face-to-face tasks to hybrid employees, to get their buy-in on coming to the office for high-impact work pursuits.

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For tech firms, the risk of not preparing for leadership changes is huge

TechCrunch

Jason Dressel is president of History Factory , which helps companies use their history and heritage to enhance and transform strategy, positioning, marketing and communication. Yet we found that tech execs appear just as unprepared for C-suite transitions as their peers in other sectors. Jason Dressel. Contributor. Share on Twitter.

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Archive aims to put clothing brands in control of their secondhand sales

TechCrunch

They designed Archive to be a kind of a peer-to-peer, white-labeled product that brands could release that had the same look and feel of their existing retail channels, Rowe, CTO, said. It turns out the fashion industry is quite a wasteful industry, contributing an estimated 13 million tons of textile to landfills per year.