Should your SaaS startup embrace a bottom-up GTM strategy?
TechCrunch
OCTOBER 28, 2020
Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. Before proceeding further, it’s important to note that bottom-up is not the right starting strategy for every company. Caryn Marooney. Contributor. Share on Twitter. More posts by this contributor. The product essentially sells itself.
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