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Should your SaaS startup embrace a bottom-up GTM strategy?

TechCrunch

Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. Before proceeding further, it’s important to note that bottom-up is not the right starting strategy for every company. Caryn Marooney. Contributor. Share on Twitter. More posts by this contributor. The product essentially sells itself.

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Five Pillars of PLG with Carilu Dietrich

Tomasz Tunguz

Atlassian spent 35% of revenue on R&D, the highest of its peers, & 15% on sales & marketing, the lowest of its peers. Third, the decision to complement an existing GTM strategy with product or sales-driven selling is a C-level/board-level decision because PLG isn’t just a product initiative or a marketing campaign.

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How to Win Consulting, Board, and Deal Roles with Private Equity and Venture Capital Funds

David Teten VC

You can work as a consultant, an interim executive, a board member, a deal executive partnering to buy a company, an executive in residence, or as an entrepreneur in residence. . Would you like to work with private equity and venture capital funds? See How to negotiate a partner role at a VC or private equity firm.) Expert Networks.

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MakeSpace Raises an Additional $17.5 million and Unveils Strategy to Make Public Storage the Next Blockbuster Video

Both Sides of the Table

I’m a stickler for focus, being efficient with capital and building out operational excellence, so our strategy initially was very constrained. MakeSpace , the leading provider of next-generation storage for consumers, today announced an additional $17.5 And where they see stability we saw a sitting duck. Little old us. Sound familiar?

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Today’s entrepreneurs weigh in: Is entrepreneurship a lonely journey?

Entrepreneurs' Organization

Insights and lessons from peers around the world are the key benefits of EO membership. . Most of my closest friends are people that I met as clients, peers, or through my entrepreneurial journey. At the core of Entrepreneurs’ Organization ‘s mission is helping entrepreneurs achieve their full potential.

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Angel Capital Association’s Annual Summit is a Goldmine for Black Investors, Founders, and High Growth Startups Raising Capital

Angel Capital Association

Networking Opportunities with Industry Leaders and Peers The ACA Summit stands out as a prime networking event, offering black investors and founders the chance to engage with a wide range of industry experts and peers. Here are a few benefits that can be experienced by attending this dynamic event.

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6 traits that make an entrepreneur

Entrepreneurs' Organization

Whether it’s securing investment capital, marketing a concept, recruiting new talent or leaning on peers for support and advice, having a solid network can seriously work to your benefit. Let’s focus on the traits shared by most entrepreneurs—and how you can tap into these characteristics to jumpstart your own success. . Preparedness.