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Here Are 5 Best Practices for Post-Pandemic Content Marketing

StartupNation

Human experience : Your organization must be a mirror for your audience. Fusion : Consumers want innovative experiences. What’s more: the unsubscribe rate is extremely low for email newsletters. You can create educational blog posts, social media content, videos, podcast episodes, webinars and much more.

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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

Define the full customer journey To get the most out of automation, you'll first need to map out the complete experience. Pro tip: Use A/B testing to experiment with subject lines, CTA language, or send times. Below are a few best practices with extra tips to help you get the most out of your email marketing automation efforts.

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The Ultimate Guide to Writing Your First Email Newsletter

Campaign Monitor

People trust brands that fulfill the trifecta of strong products, a good customer experience, and support of social issues that align with their own. Some legal requirements, like getting consent from people before emailing them and including an unsubscribe link in every message , are common sense. Be ready to keep learning.

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B2B email marketing: Proven strategies and examples

The Zapier Blog

The more customized your emails are to your targets' actual needs, the more effective they'll be—and the fewer unsubscribes or spam reports you'll get. For at least the first few emails, though, I'm evaluating them to decide whether I want to unsubscribe or if this brand's content is worth reading.

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The 5 best email clients for Mac in 2023

The Zapier Blog

There are some great native Mac email apps that make the whole experience better and more Mac-like. While they can't make reading incoming mail, browsing your inbox, sorting your messages, or replying to your boss a pleasant experience, they can at least make it better. A great user experience.

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Brevo vs. Mailchimp: Which is best? [2025]

The Zapier Blog

Here's a quick overview, but keep reading for a deep dive into my experience with the apps and who they're best for. All these features are available with easy-to-use menus, accessible tutorials, and great user experience design. Brevo isn't as well known, but it's still competitive in features and pricing.

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8 Types of Email Content to Send Your Audience

Campaign Monitor

Providing a good experience is key. By framing your promotional messages as a narrative in which the customer is the hero that solves a problem by purchasing from you, you can create an engaging experience, while connecting emotionally with your audience, building trust and loyalty, and encouraging them to take action.