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Three steps to a successful pivot

Entrepreneurs' Organization

In today’s business vocabulary, the word pivot—as a verb or a noun—has become shorthand for any change or shift. We talked with entrepreneurs and members of the Entrepreneurs’ Organization (EO) who recently overhauled their businesses in order to survive—and perhaps even thrive—in a post-pandemic landscape. ” 3. .

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Kristin Marquet, Founder, Tech/Analytics/PR Expert, Academic Finance Background, Marquet Media

Startup Blogpost

Kristin Marquet, Founder, Tech/Analytics/PR Expert, Academic Finance Background, Marquet Media Kristin, can you tell us a bit about yourself and your journey to becoming an expert in the startup world, especially focusing on the intersection of digital marketing, health and wellness, and parenting?

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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

In a world where everything is increasingly tailored to people’s needs, inbound marketing is crucial to getting your brand out there. However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Should I use AI to help with a blog?

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Lean and Mean: How to Boost Startup Growth on a Shoestring Budget

Entrepreneurs' Organization

The excitement of building your own business can quickly fade when faced with the reality of resource constraints. By embracing strategic thinking and the lean startup philosophy, you can overcome entrepreneurial challenges and bring your vision to life. You can, too! This definition acts as the cornerstone of future decisions.

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Lessons from the Trenches: One Founder’s Candid Look at Bootstrapping

Entrepreneurs' Organization

Starting a business is often romanticized as a journey filled with exciting milestones and instant success stories. Yet, as most seasoned entrepreneurs will attest, the reality is far more complex and challenging, particularly when you decide to bootstrap your business. I also did not have a business partner.

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PR for Startups: Avoiding crickets after the Ta-Da!

This is going to be BIG.

Announcing your funding without a larger PR plan is the equivilant to George Costanza saying "I love you" to his date and not getting it returned--"that''s a pretty big matzo ball" to leave hanging out there. First off, you need to have a clear sense of your goals. What do you want out of this announcement? Are you looking to hire?

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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

In the high-stakes adventure of entrepreneurship, the search for your ideal clients and employees can become a thrilling quest. As the captain of your ship, you’ll navigate a vast sea of opportunities. But here’s the catch – to reel in your ideal fish, you’ve got to know where to cast your line.

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