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Time to get cracking on some new initiatives in 2013. and I can't argue strenously enough for investing the time into a blog this year if you've started a company. Being a good writer is NOT a prerequisite for being a good blogger--AND, you get better by writing. Ok, it's still resolution time, right? Problem solved.
They''re building up their PR plans to make the financing announcements part of a larger story arc. Announcing your funding without a larger PR plan is the equivilant to George Costanza saying "I love you" to his date and not getting it returned--"that''s a pretty big matzo ball" to leave hanging out there.
I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? I have no money?
One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones.
Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? Can I get sources to talk on-the-record or off-the-record to lend credibility to the topic?
In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product. Will (many more) millions help you get five years into one?&#. You can’t get 5 years into one.
Contributed to EO by Eden Gillott, who is president of Gillott Communications , a strategic communications and crisis PR firm. She’s the author of A Business Owner’s Guide to Crisis PR: Protecting You & Your Business’ Reputation, an EO Los Angeles member, and that chapter’s Accelerator co-chair. Here’s what she shared: 1.
We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. I’m going to save that for a future blog post. And awesome to get to spend time with Ian Sigalow “comparing notes” (VC speak ).
Often I’m asked by startup CEO’s about how to best build an engineering team. Often I’m asked by startup CEO’s about how to best build an engineering team. Because more technology people probably read startup blogs I’m guessing this post will come under more scrutiny. What makes a great tech team?
I have a motto in business and life, “give before you get.” Sometimes there is no other option – I get that. And sometimes I feel happy to help somebody even when we’re just getting to know each other. Brunson’s short and to-the-point blog post, “ It’s Called Networking, Not Using.”
In fact, thanks to increased scrutiny of investment funds in a post-Madoff world, this imbalance will probably get bigger and bigger. 25 people I've actually placed at companies as part of a message of how I help startups. It's a beautiful thing we're all supposed to get really psyched about--Main Street helping Main Street.
That feeling of inclusivity is critically important and valuable,” said Dan O’Keeffe of O’Keeffe PR. Photo: Congratulations to new EO Cincinnati members Brad Hill, Dan O’Keeffe, Michael Tindall, Sarah Crawford, Zak Nordyke, and (not pictured) Margee Moore. EO supports entrepreneurs at every age and stage.
From what I've seen, most companies simply don't get enough people in the top of the funnel. The more candidates you reach and evaluate, the better the idea you have of who you are looking for and the more you get the word on the street that you are hiring. One of the topics that was discussed in a breakout session was recruiting.
Here are the top blog posts EO published on Inc.com in 2023: 1. Read the post to learn how to implement this time-saving process in your company. 1 thing that has consistently helped me get better at setting—and achieving—goals is using the right framework.” OKRs-Objectives and Key Results-have transformed how I do business.
I was reading Chris Dixon’s blog tonight. I came across this blog post about getting a computer science degree as the best degree for getting into venture capital or working at a VC-backed start up. Understanding the 5 C’s to decide whether to get an MBA – after the jump. I installed Windows 3.1
Then they realize that some of these companies will hit a wall, demand a lot of time, and that it's all fun and games until someone gets an eye poked out--or so the saying goes. Early stage finds give you the opportunity to get exposure to the asset class without putting all your eggs in one basket. 3) Start with funds.
I have often written about how lonely it can be to be a CEO and and have very few people with whom you can talk about difficult situations. And it got me thinking about all of the people like him behind the scenes who never get recognized for their significant contributions to the success of companies. He often calls me on weekends.
Here’s a fact: No matter how diverse or inclusive you believe your organization is, there is always more work to be done. Throughout my journey as an entrepreneur and even as an individual, I have been very fortunate to meet people from diverse backgrounds who helped me get to where I am now.
By simplifying you get some people who short-hand and never learn the details and therefore half-ass the implementation. Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. It’s worth a quick read. My argument is pretty simple. This will fail.
Public Relations or (PR) offers a cost-effective approach for New Zealand businesses to gain media exposure, establish thought leadership and create long-term brand value. In an era where trust is currency, PR plays a crucial role in shaping how a business is perceived by customers, investors, and the wider public.
Contributed to EO by Eden Gillott, an EO Los Angeles member and president of Gillott Communications , a strategic communications and Crisis PR firm. She’s the author of A Business Owner’s Guide to Crisis PR: Protecting You & Your Business’ Reputation , and serves as the EO Los Angeles chapter’s Accelerator co-chair.
My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. How you build out your team in the first few years can have a huge impact on the trajectory of your company. Final startup grind from msuster. figure out roles.
Contributed to EO by Eden Gillott, an EO Los Angeles member who is president of Gillott Communications , a strategic communications and crisis PR firm. She’s the author of A Business Owner’s Guide to Crisis PR: Protecting You & Your Business’ Reputation , and serves the EO Los Angeles chapter as MarComm co-chair.
It’s easy to find yourself caught in the trap of just GSD (getting s**t done) and not stepping back to be thoughtful about whether you’d benefit from doing fewer things but doing those things truly well. Here’s how it goes: You have a business development group with two people. You get a lot of traffic — not always results.
Helping companies get to next financing round successfully: I was just beginning this phase in Sept 2010 and said so. Getting Exits / Driving LP Returns: This was always the knock on me. “Ok, so this guy can write a blog and source deals but can he make any money?” How is my scorecard looking? 5 years ago.
Contributed by Eden Gillott, the president of Gillott Communications , a crisis PR and bankruptcy communications firm. . How you handle it makes the difference between the gossip controlling you—or you controlling it. Their question is always the same: “How does this affect me?” You’re not alone. The rationale?
“How many legs does a dog have if you call the tail a leg? There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it. I laughed as I did at much of his rant.
Contributed to EO by Eden Gillott, an EO Los Angeles member who is president of Gillott Communications , a strategic communications and crisis PR firm. She’s the author of A Business Owner’s Guide to Crisis PR: Protecting You & Your Business’ Reputation , and serves the EO Los Angeles chapter as MarComm co-chair.
Contributed by Eden Gillott, president of Gillott Communications , a crisis PR and bankruptcy communications firm. Things that trigger a crisis PR response range widely and can result from internal or external factors. A strategic partner gets caught in their own scandal and drags you along simply by association.
Leverage PR In today’s world, people consume content at an astronomical rate. Therefore, many publishers are crying out for quality, unique content (especially if they get an exclusive). Unfortunately, the night before the interview, I managed to get a black eye at kickboxing training.
In our next meeting I asked them how often it crashed. Once you churn a user due to stability or performance problems it can be hard to get them back. The best way is to start by asking yourself at management team level: what are our company objectives and how do we best measure them? On measurement. That’s not acceptable.
I wanted to also post the series here to have it as a resource on my blog for future entrepreneurs who stop by. What are you going to get further out of your comfort zone and be more tenacious? I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. What attributes am I looking for during the process?
But who else is going to get out there and close your big biz dev deals with you? But I need to get our next release out the door. It never gets easier. The reason you’re not getting to the next level is that you’re not prioritizing the precise thing that could take you to the next level. Me: “Bullshit.
There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. We are experiencing a frenetic time. For investors life is no different. What is one to do?
CSR is more than a PR tool, though. Startups that embrace and exemplify a clear social mission from the get-go will have an easier time attracting much-needed backing. Companies have been publicly proclaiming their dedication to sustainability, philanthropy and diversity for decades. Express Your Mission. Be specific.
Regardless of how active a role you play in cybersecurity, there’s always a risk that you could fall victim to an attack. While you’re likely aware of the dangers of an unprotected IT system, it’s easy to think that a cyberattack or data theft won’t ever happen to you. Stay educated. Be open to change. Avoid it at all costs. .
We asked two entrepreneurs to share how they’ve changed their client outreach recently. . Having a clear and functional CRM incorporated with our booking system, we went to work on how we could use the system more effectively. Is your business struggling due to the pandemic? You’re not alone.
You need to figure out how much time to spend with each prospect and you need to rigorously manage your time and the calendar. Most founders prepare a deck, ask a few friends and investors whom to meet, get a few introductions and just wing it. If an investor isn’t engaging then they’re not suddenly going to get a term sheet.
I recently read a post over on VentureHacks titled, “ Top Ten Reasons Entrepreneurs Hate Lawyers &# written by Scott Walker (who blogs on legal issues for entrepreneurs ). This all got me thinking about a post on how to best work with lawyers. I wonder how the shunned three are going to feel when you make your millions?
They come up with a narrative, figure out who they want to get it in front of, and work like all hell every single minute to get it out there. That's the kind of pace a startup needs to be on--except that most startups treat their PR as if all you need to do is to launch your message at a debate and cross your fingers after that.
I can be frustrating for entrepreneurs who can’t seem to get a VCs interest until someone else is interested as well, but there’s actually a logic behind it, believe it or not. No startup on the face of the earth has ever gotten so much free PR in the history of entrepreneurship. The trick is figuring out the timing.
I have read much commentary on my Twitter stream (ironically) and in the press about how investors are going to abandon investments in the Twitter ecosystem because they seem to appear hostile to ecosystem partners. Let’s face it, if people want to blog as a career they have to be able to make money. Let me explain. While Ad.ly
So how can you judge the effectiveness of your agency partner? Designing a results-driven marketing strategy is an essential priority for business leaders who want to stay competitive. As Gartner noted in a 2022 report , about half of CEOs planned to push growth. And it’s impossible to expand or scale without a well-executed marketing plan.
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