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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

The best way to translate all those different data streams coming at you from Sales, Customer Service, Marketing, and the intern's experimental TikTok strategy into something that resembles coherent business information is with CRM technology. That way, not a single lead will slip between your marketing and sales efforts.

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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

Those are all examples of email marketing. Every industry benefits from email marketing. But to do email marketing right, you need a game plan. In this guide to email marketing automation, we'll walk you through what it is, how it works, best practices, and how you can get the most out of it with Zapier. Learn more.

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The 9 best CRM software for real estate agents in 2025

The Zapier Blog

Improve your real estate business with automation Automate your CRM But with countless options on the market, how do you know which software is right for you? ​​I Here's everything you need to know about the best real estate CRMs on the market. After all that research, I've whittled down the list so you don't have to.

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Automated Marketing Systems That Last All Year

Entrepreneurs' Organization

By Will Swayne, an EO Brisbane member and Head of Strategy at lead generation agency Marketing Results. In our excitement for the new year, entrepreneurs often create new, bigger marketing plans for their first quarter. These might include activities such as: Publishing blog articles more regularly. I know I do.

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B2B email marketing: Proven strategies and examples

The Zapier Blog

I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign.

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50 Newsletter Ideas to Engage and Inspire Your Subscribers

Campaign Monitor

Generating content for newsletters month after month can prove challenging for even the most seasoned (and creative) marketer. . For example, check out how Ahrefs , an SEO and digital marketing tool, announced their price increase and provided reasons (plus new benefits) for users. Social proof is a powerful marketing tool.

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten VC

The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. We market to four populations: High-potential founders. Tech stack. I host on Hostforweb **.

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