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Audience Research 101: The Key to Creating Marketing Videos That Convert

Entrepreneurs' Organization

Client Comments and Testimonials One of the best ways to find accurate information about your audience is to examine your current client data to build an “ideal client profile”. Start by identifying your best customers. Check out these 14 explainer video styles to determine which might be best for your company.

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The 8 best AI tools for social media management in 2023

The Zapier Blog

Consistency is a big part of social media success. But producing content, handling the posting schedule, and finding what your audience wants to read can be hard—even with a standard social media management app. Here are the eight best AI apps for managing your social media.

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Growing your online presence: How to manage your organization’s social media

Young Leaders of the Americas Initiative

In the age of social distancing, it can be even more complicated, as so many daily activities have moved online. Using social media to promote your organization has become one of the most important strategies and skills an entrepreneur can have. Working with social media can make it difficult to distinguish work from leisure.

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Stay Ahead of Crisis PR with ChatGPT: The Secret Weapon for Business Leaders

Entrepreneurs' Organization

We asked Eden how AI-powered language models such as ChatGPT can help entrepreneurs manage Crisis PR. Whether it’s a product recall, lawsuit, disgruntled employee , or social media scandal, how your company handles a crisis can make or break your reputation. One of the best ways to prepare for a crisis is to simulate one.

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3 strategies to combat digital distractions

Entrepreneurs' Organization

As the CEO of a social marketing platform, I understand the digital tools that keep us communicating are essential— 12 million people used Slack daily in 2020, while Zoom now has a market value of US$88 billion. The onus is now on the receiver to manage the influx of inbound communication. Respect virtual boundaries.

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6 ways to use the Zapier ChatGPT plugin

The Zapier Blog

Below, we'll show you the best ways to use the Zapier ChatGPT plugin so you can streamline your business practices with AI and automation: Jump ahead to use the plugin with: Email Spreadsheets and databases Team chat Calendars Documents and content management systems Social media New to Zapier?

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Cision acquires TrendKite (Dreamit 2013) for $225 million

Dream It

TrendKite’s suite of analytics tools uses artificial intelligence to help brands monitor and measure their PR efforts. With Trendkite, brand marketers can understand how their earned media and communications marketing efforts affect corporate reputation, website traffic, revenue growth, and other business outcomes.