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How to Build an Online Presence for Your Small Business

American Entrepreneurship

In this guide, well explore how to build an online presence for your small business effectively and sustainably as part of an overall digital marketing strategy. Brand voice and messaging How do you communicate with customers? Engaging content Blog posts, FAQs, and detailed product or service descriptions build trust and credibility.

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AI integration: How to bring AI into your workflows

The Zapier Blog

Try Zapier's AI features Discover how AI gives you automation superpowers. Get started So let's dig into what AI integration really means and how real teams are putting it to use. Table of contents: What is AI integration? Or, let's say you're managing a content team.

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How to Grow Your Side Hustle with a Small Email List

StartupNation

It’s not about how many people are on your list, it’s about how engaged they are. You’ll learn how to keep your audience engaged, sell naturally without being pushy, and grow your business step by step, no massive subscriber count is needed. Sharing it on your website and social media can help attract the right people.

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16 Best GetResponse Alternatives (Tried & Compared)

Campaign Monitor

5 (200+ reviews) AWeber Small businesses and creators AI-powered content creation and monetization tools $15/month 4.2/5 5 (200+ reviews) AWeber Small businesses and creators AI-powered content creation and monetization tools $15/month 4.2/5 Looking for a GetResposnse alternative? Let’s go. (TL;DR)

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5 ways to automate Claude with Zapier

The Zapier Blog

Designed by Anthropic, Claude is a powerful chatbot that excels at summarizing text, writing code, and even creating content—everything you'd expect from an advanced AI assistant. Read more: Speed up content production with AI and automation. Here are a few ways to get started. New to Zapier? It only takes a few minutes to set up.

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How much do Instagram ads cost? 10 strategies to boost ROI in 2025

The Zapier Blog

Table of contents: Understanding Instagram advertising costs How much do Instagram ads cost in 2025? Estimated action rate: How likely the user is to do what you want them to do (click, buy, watch, etc.) How much do Instagram ads cost in 2025? Types of Instagram ads you can run What influences Instagram ad costs?

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What is organic reach? And is it still useful in 2025?

The Zapier Blog

As a volunteer social media manager for an indie publication with a limited budget, I rely heavily on organic efforts to spread the word about our work. So I reached out to other social media marketers to learn more about the state of organic reach and whether it's still useful in 2025. Is organic reach dead?