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3 disruptive trends that will shape marketing in 2022

TechCrunch

Use cohort analysis to drive smarter startup growth. Let’s look at the three growth trends we saw in 2021 and how they will shape marketing in 2022. The change severely limits advertising algorithms and how much data can be used to optimize marketing campaigns. ” Predictions for 2022. More posts by this contributor.

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60 Top Women-led Venture Capital Firms

American Entrepreneurship

Funding of women-founded startups remains significantly lower than those that are gender-mixed While women entrepreneurs are making significant strides in startup formation, they continue to struggle to gain access to funding on par with men. According to the PitchBook data, in 2022 U.S.-based In contrast, male-only founded U.S.

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Stylework, India’s co-working marketplace, nabs $2m in fresh funding

AsiaTechDaily

Existing investor WFC, along with iAngels Network, Sateeq Invest, and Impactful Pitch structured syndicates, and marquee industry mix global HNIs, also participated in the round. The company is projected to close the fiscal year 2022-23 at $9-10 million+ GMV ($1.7-1.8

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Fintech startup Brex was among the bidders for SVB’s early-stage and growth portfolios

TechCrunch

billion of financial fraud in 2022 to the Federal Trade Commission. He wrote: “The changing revenue mix at both Coinbase and Robinhood makes it clear that their ability to generate material amounts of revenue off cash balances (and the crypto equivalent) is changing the game in their favor. over the same period in 2022.

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Observe.ai raises $125M, adding Zoom as an investor, to supercharge the contact center market

TechCrunch

Today, a company that believes it can improve how agents work within them using AI is announcing a big round of funding. could bring into that mix a sweetener for would-be customers, in the form of intelligence that can be applied to voice-only interactions and those taking place over chat. .” Observe.ai Observe.AI

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TechCrunch+ roundup: Deep tech predictions, HashiCorp’s IPO, enterprisewide AI

TechCrunch

Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription. ” I have never used this space to offer advice, but if you believe you have a good idea for a startup — go for it. Mixing the personal with the professional in startup fundraising. Full TechCrunch+ articles are only available to members.

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Katakem’s ‘robot chef’ speeds up drug development with reliable chemistry

TechCrunch

It occurred to him that automation and robotics could make the drug development process more predictable, and so he founded Katakem , one of the startups in the TechCrunch Disrupt Battlefield 200. “The production of a chemical product is strictly regulated and standardized. Image Credits: Katakem. Image Credits: Katakem.