The 3 Steps of Provocation-Based Selling
Dream It
APRIL 3, 2020
In addition to his books, Geoffrey Moore assisted in writing “In a Downturn, Provoke Your Customers” for the Harvard Business Review in 2009. His strategy for selling in 2009 is relevant to any economic downturn. However, these executives usually have multiple lines of defense to shield them from sales pitches.
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