Betting Beyond the Bowl: Investing in Sweetgreen Was Always About More Than Salad
Revolution
NOVEMBER 18, 2021
At the time, restaurants and food tech were on the margins of most investors’ minds and there was skepticism around VC-backed food concepts. something that sounds obvious today but was rare circa 2007. A First Mover Mindset: Sweetgreen had a digital-first approach early on in a sector that wasn’t quick to adopt tech innovations.
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