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Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups

TechCrunch

Maya Moufarek, founder of Marketing Cube , spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. Nikki O’Farrell of KatKin told us that “[She has an] expert ear and eye from the world of startups/scaleups and growth.

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My 20 Year Journey to Overnight Success. Ramon Ray’s Black Enterprise Interview.

Smart Hustle Magazine

Often times we see “success” and think that it was “overnight” We forget that most of the business success we see, was a slow and steady progression of mistakes, of learning. Going to school to get my bachelor’s degree while working a full-time job. And welcome to Elevate Black Inc.

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Startup Grind Turns the Tables on Mark Suster

Both Sides of the Table

Not just because meeting Clayton was influential in shaping my thinking about markets but also because Derek Andersen (who founded Startup Grind) is such an awesome host and runs a very informative events. I know my title is a bit goofy since it talks in third person but I figured if any of you hit the Tweet button (feel free to!)

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? Find the right combination of memes – visual cues, catchy tunes, key phrases – and you win.

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Planning Your Fund Raising — “Measure Twice, Cut Once”

Both Sides of the Table

It’s the antithesis of “ready, fire, aim” which seems to be so prevalent in today’s society. The benefits you will receive from doing even some basic planning before you hit the fund raising trail are enormous. This post has some basic advice on how to plan your raise before you hit the road.

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Unbundling the Game Engine: The Rise of Next Generation 3D Creation Engines

Andreessen Horowitz

And, in the case of Unity, the damaged trust from their recent pricing change execution has left the community seeking alternatives. Brief History Of Game Engines Humans have always desired to construct and explore worlds of our own imagination. Before the 2010s, most studios developed their own internal engines to build their games.

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What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

If you don’t know, Ring offers home security products that started with a video doorbell, then video floodlights, outdoor stickup cams and now in-home security features that innovate in-home security alongside outside protection. It was a novel concept well before the major players did this for you. Here are my views … 1.

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