marketing 
Entrepreneurs' Organization
JANUARY 3, 2024
In a world where everything is increasingly tailored to people’s needs, inbound marketing is crucial to getting your brand out there. Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?
Revolution
NOVEMBER 28, 2023
It was an opportunity to generate significant returns, momentum for rising startup markets, and innovation that would strengthen America’s dynamism and competitiveness. Internally, we’ve begun using the term “founder-market-geography fit” to describe this idea. What is Founder-Market-Geography Fit? Let’s get into it.
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Entrepreneurs' Organization
SEPTEMBER 13, 2023
Using video content as part of your digital marketing strategy can be very profitable. Educational videos, whiteboard animations, video explainers — each popular type of marketing video brings something unique to the table, and it’s critical to use the right tool at the right time to get the results you want!
Both Sides of the Table
SEPTEMBER 15, 2022
What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).
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According to the 2020 Dresner Embedded Business Intelligence Market Study, embedded business intelligence is crucial for application success. This report explores the current state of BI and why application teams are increasingly choosing an embedded solution.
A VC: Musings of a VC in NYC
MARCH 19, 2020
It is also the case when macro events hit the market. So when a macro event hits the markets, all assets get sold in a “risk off” trade to increase liquidity and buy some time to figure out what is going on. But soon enough, the market starts to sort through winners and losers. Some things will return to normal.
A VC: Musings of a VC in NYC
FEBRUARY 17, 2021
Buying something from the creator or issuer is often called the “primary market.” ” Reselling it to someone else is often called the “secondary market.” ” I have spent my career in the primary market, buying equity from very young companies and holding it for many years usually until a sale or IPO.
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For 12 years Dresner Advisory Services has run analysis on the importance of business intelligence, and the different providers of embedded BI solutions. BI Defined. Business intelligence is the technological capability to include BI features and functions as an inherent part of another application.
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The tech market offers a wealth of technologies tailored for management, planning, and forecasting, replacing outdated pen-and-paper methods. The approach to digitalization often aligns with a company's business model. This shift not only boosts productivity but also automates processes and improves security.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
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The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Don't go into the fray unarmed. This exhaustive guide with a foreword from BI analyst Jen Underwood dives deep into the BI buying process and explores how to decide what features you need.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
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