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The Four Factors to Consider When Developing Your Startup's Pricing Strategy

Tomasz Tunguz

What is the optimal pricing strategy for a start up? Also called the marketing mix , these four variables need to be aligned when determining pricing for your startup. Also called the marketing mix , these four variables need to be aligned when determining pricing for your startup. That depends. We cannot set price in a vacuum.

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6 VCs explain why embedded insurance isn’t the only hot opportunity in insurtech

TechCrunch

And according to David Wechsler, a principal at OMERS Ventures, “having an embedded strategy is not required for venture funding.” He thinks that early use cases may center on customer service, but is certain that more will follow. Meyer added that there is particular interest in products that go beyond embedded insurance. “We

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Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools

TechCrunch

Businesses today feel, more than ever, the imperative to have flexible e-commerce strategies in place, able to connect with would-be customers wherever they might be. It plans to use the funding to expand its own technology tools, as well as grow internationally. ” The roster includes Metro, Aldi Süd, Toyota and many others.

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Jambo raises $7.5M from Coinbase, Alameda Research to build “web3 super app” of Africa

TechCrunch

The mix of positives such as a fast-growing population–the youngest globally–, solid smartphone penetration, increasing crypto adoption, and negatives like low GDP per capita across board and unemployment makes Africa the next ripe ground for web3. For instance, users can save their data spend when they use Jambo.

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Q3 outlook forecasts cloudy days ahead for fintech M&A

TechCrunch

Bob Ruark, principal and banking and fintech strategy leader for KPMG US, noted that pricing is difficult now given the rapid decline in valuations. Looking ahead, KPMG’s view on the prospects for financial services M&A over the next six to 12 months is mixed. ” Image Credits: Paystand/Yaydoo.

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Convoy: The Future of Truck Freight

Y Combinator

In the last few years, incumbents have started to adopt technology to fix inefficiencies, but they’ve focused on tools to streamline individual tasks (e.g., Fragmented supply and demand is a problem for incumbents, but a great opportunity for a digital marketplace. On the supply side of the US freight market, there are 1.6

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Pillar of the community: How Talkbase plans to power user-led growth for any company

TechCrunch

Much has been written about the various strategies companies pursue for growth, from traditional approaches such as marketing-led and sales-led, through to what is arguably one of the biggest buzzwords of today — product-led growth (PLG), where the product itself does the selling and onboarding. .” Community meets product.