Sat.Jun 27, 2020 - Fri.Jul 03, 2020

Marketing as a Human Being to Human Beings

CO.STARTERS

You Already Have the Most Important Tool for Effective Marketing. Marketing” and “pandemic” are two words that scare people on their own—it’s no wonder that their combination is a living nightmare for many entrepreneurs. Marketing can feel like throwing darts at a bullseye with a blindfold on—you don’t know if you’re aiming in the right direction, for the correct distance, or even if you hit the target!

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Attitude Is Everything

Entrepreneurs' Organization

Contributed by Shawn Johal, business growth coach, leadership speaker and co-founder of DALS Lighting, Inc. He is also an active member of the Entrepreneurs’ Organization Montreal chapter. . What is the difference between an obstacle and an opportunity? Our attitude toward it. Every opportunity has a difficulty, and every difficulty has an opportunity.” – J. Sidlow Baxter. There is a Chinese proverb that has guided my thought process for many years.

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The Future Came Early

OurCrowd

Traditionally, corporations that invest in innovation during a crisis outperform peers by up to 30% during recovery, a recent McKinsey report reveals. Ironically, the same report also reveals that current corporate commitment to innovation has been decreasing as CEOs prioritize their core business in the wake of Covid-19.

Black Dreams Matter, Every Day

CO.STARTERS

Meet Nine Black Business Starters Who are Paving the Way for Dreams. This month in the U.S. we marked Juneteenth, a day where we celebrate freedom and fight for progress. We still have a lot of work ahead of us as we fight for racial equity and economic justice, and we believe our role is to use entrepreneurship as a powerful tool to build a more equitable society.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Crawl, Walk, Run

A VC: Musings of a VC in NYC

I am a fan of the slow and steady approach to building a business. I call it “crawl, walk, run.” ” I have seen many founders try the “run right away” approach and it is super hard to make that work. An example of “run right away” would be to raise a $30mm seed round, hire a couple of hundred employees, and go for broke. That mostly results in being broke. Of course, there are examples of founders who did that and succeeded.

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How One Company Was Poised to Grow 1,000% During the Pandemic

GAN

The COVID-19 pandemic has ushered in a historic global economic decline. However, there are a handful of industries that were poised for such a time as this. E-commerce, virtual meeting software, edtech, and telehealth have taken off. And companies who have remained flexible and curious have taken the rapid change brought by the pandemic in stride. .

Our Economy Measures Success with the Wrong Metrics. Here is How We Should Measure Successful Economic Development

CO.STARTERS

By Enoch Elwell. Sociologists use various terms to describe collections of people. A group of people living in the same household and sharing legal and/or biological bonds is a “family.” A collection of people organized toward achieving shared economic goals is a “business.” A group of people sharing a defined geographic area is known by several names, including “city,” “town,” “region,” “state,” and “nation.”. How do we measure the health of each of these groups?

Mail Hosts

A VC: Musings of a VC in NYC

I got a question this past weekend that kind of stumped me. The question is – are there any really good mail hosts other than Gmail and Outlook? I realize that Yahoo still operates a mail host as does AOL. And that many of the ISPs offer mail hosting. But all of those feel like 20 year old technology. Of course I could be wrong about that. I am not talking about mail clients like Superhuman and Hey and others (including Apple and Microsoft’s mail clients).

One man’s mission to renew Ecuadorian communities after a natural disaster

Young Leaders of the Americas Initiative

By Jewelle Saunders. 2016 YLAI Fellow Marco Mendieta is working hard to develop the small business community of Ecuador and regenerate the economy following the devastating earthquake of 2016. He is the founder of Misión Ecuador , created to benefit entrepreneurs and owners of small and medium businesses in the country, starting in the province of Manabí after the earthquake of April 16, 2016.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

A Taxonomy of Customer Pains and Benefits

Paul G. Silva

Your company’s value proposition must provide benefits that perfectly match your customers’ pains. First-time entrepreneurs asked to document their hypotheses about Pains and Benefits often experience “blank canvas” paralysis , the inability to get started because of a lack of a clear starting point. This blog post aims to provide a set of categories and examples to guide an entrepreneur to find the relevant pain hypotheses. Each heading lists a category of Pain/Benefit.

Practical Metrics and Methods: ESHIP Goal 5 – Part 2

Ecosystem Builder Hub

Practical Metrics and Methods (Academic Edition): Identify and develop better metrics and methods for ecosystem building. In a nutshell : There are many metrics and methods in use in entrepreneurial ecosystem building, but they are not all widely adopted. In fact, many approaches are still emerging. Identifying effective practices for ecosystem building requires robust data, rigorous analysis, and room for experimentation.

Crowdsourcing, collaboration, support groups. Oh my.

Berkonomics

At the MIT Center of Collective Intelligence, professors and graduate students are wrestling with an important opportunity – and gaining ground. With new collaborative tools available for use in the cloud, people are no longer isolated in their creative endeavors. Some label this “crowdsourcing,” a term used to describe one form of this new empowerment. How to use the new tools for collective intelligence.

Investing In Distressed Communities. Opportunity Zones

Smart Hustle Magazine

Ramon Ray got a chance to talk with Scott Turner, the Executive Director of the White House Opportunity and Revitalization Council, which is quite a mouthful, so you can refer to it as WHORC. Their conversation definitely has to do with small business success and entrepreneurial support, but the journey is a little different than our normal conversations.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

A Theory of History and Society: Technology, Constraints and Measurement (TCM)

Continuations

In my book World After Capital , I propose a theory of history in which technology changes the binding constraint for humanity. After hundreds of thousands of years of the Forager Age, constrained by the availability of food in the natural environment, humanity invented agriculture. With that set of technologies (planting, irrigation, domestication of animals, etc.), invented roughly 10,000 years ago, the constraint shifted from food to land in what became the Agrarian Age.

Unsung Hero Spotlight: Christina Theodoraki

Ecosystem Builder Hub

To you, what is an Ecosystem Builder? An Ecosystem builder is someone that observes or is capable to identify a problem as a system and contributes or provides a solution in a holistic manner. These are persons who discreetly or loudly contribute to build a vibrant ecosystem. (I I don’t say that ecosystem builders are people that yell to be heard but they are definitely people who share their experience and connect at the individual and collective level with other to make things happen).

Two Charts that I've Been Wondering About

Tomasz Tunguz

Lately, I’ve been reading a lot about the stock market, the economy, and geopolitics, always a dangerous combination. I’ve come across two charts that I have been wondering about. The first comes from Bloomberg via the BEA. It shows consumer savings rates have catapulted to the highest level ever measured. Meanwhile, consumer spending has fallen in parallel.

Reopening Your Restaurant: A Quick Guide to Doing it Right

Smart Hustle Magazine

If you’re a restaurant owner, I’m sure you’re looking forward to reopening and getting back to business. But diners are nervous. In a recent survey, by P&G Professional , more than 70% of diners expect more thorough and frequent cleaning in restaurants, and 74% want to know how restaurants are being cleaned and sanitized and what measures are being taken to ensure food safety.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Masks

A VC: Musings of a VC in NYC

I’m sitting outside of my favorite coffee shop sipping on a coffee and writing. I do this many mornings. When I walked into the coffee shop this morning I was wearing a mask: I counted all of the people in the shop waiting in line (six feet apart) and waiting for their coffees. There were twelve people in total, including two people behind the counter making coffee and taking payment. Everyone in the store had a mask on and was wearing it properly.

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Unsung Hero Spotlight: Norris Krueger

Ecosystem Builder Hub

To you, what is an Ecosystem Builder? We amplify the voice of the innovators and entrepreneurs, of small business and new ventures. All of them. ALL of them. In my world, there’s a great term “liaison-animateur” connectors who are professional, unselfish, enthusiastic, and proactive. Effective ecosystem builders are them? (Cf. Jeff Bennett’s most recent Medium post –as usual he says it better than I!). What motivates you as an ecosystem builder?

Expand your network to add diversity to investment deal flow

Innovation 2 Enterprise

By Scott Meacham. Companies that are more diverse produce better financial results — much better, according to the most recent report in the McKinsey & Company series “Delivering through Diversity.” ” In the McKinsey report, companies in the top quartile for ethnic/cultural diversity on executive teams were 33% more likely to have industry-leading profitability.

IBM Study Says Working From Home Is a Huge Security Risk

Smart Hustle Magazine

Working from home is awesome. However, for many employees of companies it's a security threat, says an IBM study. The study shows more than 80% of respondents either rarely worked from home or not at all prior to the pandemic, and, in turn, more than half are now doing so with no new security policies to help guide them.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

How a financial educator in Jamaica perseveres through adversity 

Young Leaders of the Americas Initiative

By Jewelle Saunders. 2018 YLAI Fellow Kenishia Mais, founder of ThrivingDollars , a financial education platform designed to empower young adults with the tools and resources they need to make smarter decisions, has had to face a lot of adversity on her path to financial success and entrepreneurship. Kenishia is working hard to inspire others to persevere and fight for the future that they want.

The Soul of Ecosystem Building

Ecosystem Builder Hub

In the soul of an ecosystem builder lives a servant leader working for systems change. As I recently wrote , society needs ecosystem builders now more than ever to help communities rebuild and recover. There’s an urgent need and opportunity for ecosystem builders to step up to the challenge and lead recovery efforts. But, there’s a special kind of ecosystem builder who we need most.

Working Virtually

A VC: Musings of a VC in NYC

Many of us have been working from home or some other remote location for over three months now. We have learned a fair bit about this approach to work and we have more to learn in the coming months. I don’t think we will be done with remote work until the pandemic is over. It has taught me three conflicting things: 1/ I can be a lot more productive working remotely than many of us believed before the pandemic. 2/ Those with kids at home don’t experience the same productivity boost.

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Meet your healthcare providers post Covid-19: Greater agility, better infection containment, fast diagnostics & telemedicine

OurCrowd

When the coronavirus surfaced in China in December 2019, it set off a domino effect worldwide – with the number of active cases snowballing rapidly. . By February 2020, the daily increase in people falling ill with Covid-19 was in the thousands and -though international borders closed down and households went into lockdown – active cases skyrocketed in June to approxi mately 130,000 new cases a day, according to Worldometer. .

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.