Thu.Feb 18, 2021

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Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. This is considered to be the producer-oriented model. These are still the driving focus behind most marketing courses, and deserve to be so.

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Seraf Toolbox: Exit Planning for CEOs and the Board of Directors

The Seraf Compass

As a director on an early stage company board, how do you deliver on your main responsibility as a board member - maximizing shareholder value? And, what do you do to make sure the CEO is doing her job in increasing the value of your investment in the company? And what good is the increase in value if it is not accompanied by sufficient liquidity to realize it?

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Fintech Marqeta expands into credit card space days after filing for an IPO

TechCrunch

Marqeta is expanding into the consumer credit card space to help other brands launch credit card programs. . The move comes just days after the payment card issuing company reportedly filed confidentially for an initial public offering, making it the latest fintech to make a move to the public markets. The value of the IPO is expected to be around $10 billion, according to Reuters.

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What Is Publicity? – Characteristics, Types, & Examples

Feedough

Today’s market is so saturated that sponsored forms of communications like advertising, sponsorships, and direct marketing find it hard to get the needed attention the brand pays for. However, there’s a non-paid form of promotion that finds its way to get people’s attention through organic media reach. It’s an element of public relations called publicity.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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App monitoring platform Sentry gets $60 million Series D at $1 billion valuation

TechCrunch

Application performance monitoring startup Sentry announced today that it has reached unicorn status, raising a $60 million Series D with a post-funding valuation of $1 billion. The round was led by Accel and New Enterprise Associates, both returning investors, and Bond. Accel led Sentry’s seed funding in 2015, and has invested in each of its rounds since then.

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Magical raises $3.3M to modernize calendars

TechCrunch

Calendars. They are at the core of how we organize our workdays and meetings, but despite regular attempts to modernize the overall calendar experience, the calendar experience you see today in Outlook or G Suite Google Workspace hasn’t really changed at its core. And for the most part, the area that startups like Calendly or ReclaimAI have focused on in recent years is scheduling.

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Book Review: Creating Startup Junkies

Ecosystem Builder Hub

As the field of entrepreneurial ecosystem building has started to grow over the last decade a few books dedicated exclusively to the topic have become valuable sources of information for ecosystem builders. Now there is a new book to add to the ecosystem building library — Creating Startup Junkies: Building Sustainable Venture Ecosystems in Unexpected Places by Jeff Amerine and Jeff Standridge.

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Why do SaaS companies with usage-based pricing grow faster?

TechCrunch

Kyle Poyar. Contributor. Share on Twitter. Kyle Poyar is VP of Growth at OpenView. More posts by this contributor. Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models. Today we know of HubSpot — the maker of marketing, sales and service software products — as a preeminent public company with a market cap above $17 billion.

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You’ll Never Build a Sustainable Business With Execution Alone

Entrepreneur's Handbook

Here are the 3 things you need to thrive Continue reading on Entrepreneur's Handbook ».

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PE Mastery: CAPTARGET's Playbook for Quality Lead Flow

CAPTARGET presents a masterclass in M&A deal sourcing. Learn to cast a wide net, embracing seller self-identification. Consistency is the linchpin: keep the origination process steady for a reliable flow of opportunities. Diversify your tactics, employing various tools and vendors. Tech matters! Understand DNS settings, domain authority, and brand presence for optimal outreach.

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Torii announces $10M Series A to automate SaaS management

TechCrunch

Today, that software is offered as a cloud service should be pretty much considered a given. Certainly any modern tooling is going to be SaaS, and as companies and employees add services, it becomes a management nightmare. Enter Torii , an early stage startup that wants to make it easier to manage SaaS bloat. Today, the company announced a $10 million Series A investment led by Wing Venture Capital with participation from prior investors Entree Capital, Global Founders Capital, Scopus Ventures a

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Arnold Schwarzenegger’s Business Advice Is Iron-Clad?—?Here’s How to Make the Most of It

Entrepreneur's Handbook

“I never, once in my life, had a plan B” Continue reading on Entrepreneur's Handbook ».

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Outfit wants to make DIY home improvements easier to tackle

TechCrunch

Doing home renovations yourself can be more cost-effective than hiring a contractor, but many people don’t know where to begin. Ian Janicki, the founder and CEO of DIY home renovation startup Outfit , has always wanted to make architecture and design more accessible to people. “I realized I could leverage my knowledge of being handy to create a product that scaled,” he told TechCrunch.

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The 4 Worst Pieces of Advice I Got For My Startup

Entrepreneur's Handbook

And what I did to fix them Continue reading on Entrepreneur's Handbook ».

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Event networking app Grip raises $13M, as pandemic forces events to stay virtual

TechCrunch

With offline events now firmly moved to online for the foreseeable future, startups in the networking space had to pivot fast in the face of the pandemic. One of those was Grip , previously better known as a networking app for physical conferences (including TechCrunch Disrupt, at one point). Since last year, Grip moved into an “omnichannel” experience, combining various event types across virtual, hybrid and live.

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How Marcus Villig, at Age 19, Founded a $4.3 Billion company

Entrepreneur's Handbook

From college dropout to the youngest ever founder of a European unicorn Continue reading on Entrepreneur's Handbook ».

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A16z doesn’t invest, it manifests

TechCrunch

Hello and welcome back to Equity , TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. Natasha and Danny and Alex and Grace were all here to chat through the week’s biggest tech happenings. In very good Show News , Chris is back! He’s working on the next iteration of the show, something that you will be able to see starting Very Soon.

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Going Off Grid

A VC: Musings of a VC in NYC

It is terrible what is happening to people in Texas and other parts of the country where this super cold snap has caused power outages and freezing cold temperatures in their homes. But it is also a reminder that we need not be reliant on the grid. In fact, we should figure out how to reduce our reliance on the grid when things like this happen. Until recently, that generally meant a generator that is powered by oil or gas.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Leverage Edu raises $6.5 million to help Indian students land in top colleges abroad

TechCrunch

Each year, millions of students in India rush to get an admission in universities abroad. Often they don’t know which program they should focus on, or the college that is right for their skillset and ambition. Scores of legacy and newfound firms are attempting to offer counselling to these students. But despite India contributing more international students than any other country, most firms aiming to address this challenge are not focused on India, and struggle to understand some unique problem

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The Most Effective Tools and Techniques for Selling Today - Office Hours with Jim Benton

Tomasz Tunguz

On Wednesday, March 3rd at 10:00 AM PT, Redpoint Office Hours will host Jim Benton , CEO of Chorus.ai , a leader in conversational intelligence. As Co-Founder of ClearSlide and later as CEO of Apollo, Jim helped create the Sales Engagement category. From Evite to AdBrite to ClearSlide, Jim has expanded new categories and scaled revenue teams from zero to tens of millions in SaaS revenue. 2020 pushed sales teams to learn new sales motions selling online.

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Varo Bank raises another $63M, led by NBA star Russell Westbrook

TechCrunch

Varo Bank , which last year became the first U.S. neobank to be granted a national bank charter, announced this morning it’s raised another $63 million in new funding. The round was led by NBA star Russell Westbrook, who will also join the startup as an advisor focused on the direction of Varo Bank’s programs aimed at underserved communities, including communities of color.

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Smart Hustle Marketing Conference 2021: Ian Anderson Gray Shares How to Build Authority Using Videos

Smart Hustle Magazine

Videos are the new gold in marketing. Don’t take my word for it. A plethora of the latest video marketing statistics proves it. In fact, 86% of marketers use videos as a marketing tool. But not all businesses enjoy the same success with videos. If you’re struggling to leverage the power of videos, Ian Anderson Gray has practical tips to share with you.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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With over 1.3 million users, Nigerian-based fintech FairMoney wants to replicate growth in India

TechCrunch

There are over 1.7 billion underbanked people globally , the majority of which are from emerging markets. For them, accessing loans can be difficult, which is a problem fintechs try to solve. One way they do this is by promoting financial inclusion by underwriting credit via a proprietary algorithm. One such company is FairMoney , which describes itself as “the mobile banking revolution for emerging markets.” FairMoney, founded by Laurin Hainy , Matthieu Gendreau and Nicolas Berthoza

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WJR Business Beat with Jeff Sloan: PC Magazine Reveals Best Places to Live for Remote Working (Episode 176)

StartupNation

The pandemic has created a work from home phenomenon that is here to stay. In fact, 22% of Americans say that they desire to continue remote working as standard procedure going forward, even well beyond the COVID-19 crisis. For those who have grown accustomed to working from home and want to continue, there’s a new major factor driving relocation choices by many Americans: connectivity.

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Math learning app Photomath raises $23 million as it reaches 220 million downloads

TechCrunch

Photomath , the popular mobile app that helps you solve equations, has raised a $23 million Series B funding round led by Menlo Ventures. The app is a massive consumer success, and chances are you might already know about it if you have a teenager in your household. The app lets you point your phone’s camera at a math problem. It recognizes what’s written and gives you a step-by-step explanation to solve the problem.

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Work from Anywhere and Save on Dell Business Tech with Exclusive Savings

StartupNation

Wherever your employees work, we’re here with powerful remote solutions to stay connected and productive. StartupNation readers can save up to 48% off on Dell-branded solutions custom fit for your remote work load, allowing you to productively work from anywhere. Speak with an advisor over the phone at 855-900-5548 or visit Dell.com/StartupNation to save online today.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.