Thu.Feb 18, 2021

Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place.

Tired of ‘Zoom University’? So is edtech

TechCrunch

The rise of “Zoom University” was only possible because edtech wasn’t ready to address the biggest opportunity of the past year: remote learning at scale.

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Book Review: Creating Startup Junkies

Ecosystem Builder Hub

As the field of entrepreneurial ecosystem building has started to grow over the last decade a few books dedicated exclusively to the topic have become valuable sources of information for ecosystem builders.

Fintech Marqeta expands into credit card space days after filing for an IPO

TechCrunch

Marqeta is expanding into the consumer credit card space to help other brands launch credit card programs. .

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Citibank’s $500 Million Mis-Transfer Can’t Be Undone Per Courts

Entrepreneur's Handbook

A story that reminds us of the importance of proofing our work before hitting send. Continue reading on Entrepreneur's Handbook ». productivity life-lessons entrepreneurship business life

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You’ll Never Build a Sustainable Business With Execution Alone

Entrepreneur's Handbook

Here are the 3 things you need to thrive Continue reading on Entrepreneur's Handbook ». startup strategy leadership entrepreneurship business

Why do SaaS companies with usage-based pricing grow faster?

TechCrunch

Kyle Poyar. Contributor. Share on Twitter. Kyle Poyar is VP of Growth at OpenView. More posts by this contributor. Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models.

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The 4 Worst Pieces of Advice I Got For My Startup

Entrepreneur's Handbook

And what I did to fix them Continue reading on Entrepreneur's Handbook ». startup productivity entrepreneurship business life-lessons

Torii announces $10M Series A to automate SaaS management

TechCrunch

Today, that software is offered as a cloud service should be pretty much considered a given. Certainly any modern tooling is going to be SaaS, and as companies and employees add services, it becomes a management nightmare.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What Is Publicity? – Characteristics, Types, & Examples

Feedough

Today’s market is so saturated that sponsored forms of communications like advertising, sponsorships, and direct marketing find it hard to get the needed attention the brand pays for.

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Magical raises $3.3M to modernize calendars

TechCrunch

Calendars. They are at the core of how we organize our workdays and meetings, but despite regular attempts to modernize the overall calendar experience, the calendar experience you see today in Outlook or G Suite Google Workspace hasn’t really changed at its core.

How Marcus Villig, at Age 19, Founded a $4.3 Billion company

Entrepreneur's Handbook

From college dropout to the youngest ever founder of a European unicorn Continue reading on Entrepreneur's Handbook ». business entrepreneurship technology startup entrepreneur

Varo Bank raises another $63M, led by NBA star Russell Westbrook

TechCrunch

Varo Bank , which last year became the first U.S. neobank to be granted a national bank charter, announced this morning it’s raised another $63 million in new funding.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Going Off Grid

A VC: Musings of a VC in NYC

It is terrible what is happening to people in Texas and other parts of the country where this super cold snap has caused power outages and freezing cold temperatures in their homes. But it is also a reminder that we need not be reliant on the grid. In fact, we should figure out how to reduce our reliance on the grid when things like this happen. Until recently, that generally meant a generator that is powered by oil or gas. And that is still a good thing to have when the grid becomes unreliable.

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A16z doesn’t invest, it manifests

TechCrunch

Hello and welcome back to Equity , TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. Natasha and Danny and Alex and Grace were all here to chat through the week’s biggest tech happenings. In very good Show News , Chris is back!

Arnold Schwarzenegger’s Business Advice Is Iron-Clad?—?Here’s How to Make the Most of It

Entrepreneur's Handbook

“I never, once in my life, had a plan B” Continue reading on Entrepreneur's Handbook ». entrepreneurship productivity motivation business self-improvement

Event networking app Grip raises $13M, as pandemic forces events to stay virtual

TechCrunch

With offline events now firmly moved to online for the foreseeable future, startups in the networking space had to pivot fast in the face of the pandemic. One of those was Grip , previously better known as a networking app for physical conferences (including TechCrunch Disrupt, at one point).

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

[mPrest in PR Newswire] mPrest Collaborates with Microsoft to Empower the Digital Transformation of the Energy Industry

OurCrowd

TEL AVIV, Israel, Feb. 18, 2021 /PRNewswire/ — mPrest announced that it has joined forces with Microsoft to bring AI, ML and IoT transformation capabilities to the energy industry on Microsoft Azure, supporting the goal of zero emissions and sustainability. Read more here.

Outfit wants to make DIY home improvements easier to tackle

TechCrunch

Doing home renovations yourself can be more cost-effective than hiring a contractor, but many people don’t know where to begin. Ian Janicki, the founder and CEO of DIY home renovation startup Outfit , has always wanted to make architecture and design more accessible to people.

How the CEO of Prezi Built a Business That Went From 1 Million to 100 Million Users

Entrepreneur - Entrepreneurs Category

Jim Szafranski, CEO of Prezi, discusses the evolution of his software app. Real Entrepreneurs

Logging startups are suddenly hot as CrowdStrike nabs Humio for $400M

TechCrunch

A couple of weeks ago SentinelOne announced it was acquiring high-speed logging platform Scalyr for $155 million. Just this morning CrowdStrike struck next, announcing it was buying unlimited logging tool Humio for $400 million.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

What I Wish I Knew Before Becoming An Entrepreneur

Entrepreneur's Handbook

Forewarned is forearmed Photo by Anna Schvets via Pexels 18 months ago, I decided to start my own business. Why not? I had a great idea for a tool the market was crying out for, and a technical co-founder to build it.

Leverage Edu raises $6.5 million to help Indian students land in top colleges abroad

TechCrunch

Each year, millions of students in India rush to get an admission in universities abroad. Often they don’t know which program they should focus on, or the college that is right for their skillset and ambition. Scores of legacy and newfound firms are attempting to offer counselling to these students.

Smart Hustle Marketing Conference 2021: Ian Anderson Gray Shares How to Build Authority Using Videos

Smart Hustle Magazine

Videos are the new gold in marketing. Don’t take my word for it. A plethora of the latest video marketing statistics proves it. In fact, 86% of marketers use videos as a marketing tool. But not all businesses enjoy the same success with videos.

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Proptech startup Knock secures $20M to grow SaaS platform for property managers

TechCrunch

In recent years, the U.S. has seen more renters than at any point since at least 1965, according to a Pew Research Center analysis of Census Bureau housing data. . Competition for renters is fierce and property managers are turning to technology to get a leg up.

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State of MENA Startups 2019, Report

MAGNiTT and 500 Startups jointly launch first 'State of MENA Startups 2019" report. Survey findings reveal insights on trends in fundraising exercise, exit opportunities, hiring, and growth optimization.