Berkonomics
FEBRUARY 18, 2021
First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. This is considered to be the producer-oriented model. These are still the driving focus behind most marketing courses, and deserve to be so.
TechCrunch
FEBRUARY 18, 2021
The rise of “Zoom University” was only possible because edtech wasn’t ready to address the biggest opportunity of the past year: remote learning at scale. Of course, the term encapsulates more than just Zoom, it’s a nod to how schools had to rapidly adopt enterprise video conferencing software to keep school in session in the wake of closures brought on by the virus’ rapid spread.
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Ecosystem Builder Hub
FEBRUARY 18, 2021
As the field of entrepreneurial ecosystem building has started to grow over the last decade a few books dedicated exclusively to the topic have become valuable sources of information for ecosystem builders. Now there is a new book to add to the ecosystem building library — Creating Startup Junkies: Building Sustainable Venture Ecosystems in Unexpected Places by Jeff Amerine and Jeff Standridge.
Entrepreneur's Handbook
FEBRUARY 18, 2021
Forewarned is forearmed Photo by Anna Schvets via Pexels 18 months ago, I decided to start my own business. Why not? I had a great idea for a tool the market was crying out for, and a technical co-founder to build it. Having worked in the startup world for a few years, I also thought I had a pretty good idea of what I was getting myself into. I look back and chuckle.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
TechCrunch
FEBRUARY 18, 2021
Marqeta is expanding into the consumer credit card space to help other brands launch credit card programs. . The move comes just days after the payment card issuing company reportedly filed confidentially for an initial public offering, making it the latest fintech to make a move to the public markets. The value of the IPO is expected to be around $10 billion, according to Reuters.
Startup Catalyst Brief brings together the best content for the entrepreneurial ecosystem from the widest variety of industry thought leaders.
TechCrunch
FEBRUARY 18, 2021
Application performance monitoring startup Sentry announced today that it has reached unicorn status, raising a $60 million Series D with a post-funding valuation of $1 billion. The round was led by Accel and New Enterprise Associates, both returning investors, and Bond. Accel led Sentry’s seed funding in 2015, and has invested in each of its rounds since then.
Entrepreneur's Handbook
FEBRUARY 18, 2021
Here are the 3 things you need to thrive Continue reading on Entrepreneur's Handbook ».
TechCrunch
FEBRUARY 18, 2021
Calendars. They are at the core of how we organize our workdays and meetings, but despite regular attempts to modernize the overall calendar experience, the calendar experience you see today in Outlook or G Suite Google Workspace hasn’t really changed at its core. And for the most part, the area that startups like Calendly or ReclaimAI have focused on in recent years is scheduling.
Entrepreneur's Handbook
FEBRUARY 18, 2021
A story that reminds us of the importance of proofing our work before hitting send. Continue reading on Entrepreneur's Handbook ».
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
TechCrunch
FEBRUARY 18, 2021
In recent years, the U.S. has seen more renters than at any point since at least 1965, according to a Pew Research Center analysis of Census Bureau housing data. . Competition for renters is fierce and property managers are turning to technology to get a leg up. To meet that demand, Seattle-based Knock – one startup that has developed tools to give property management companies a competitive edge – has raised $20 million in a growth funding round led by Fifth Wall Ventures.
Entrepreneur's Handbook
FEBRUARY 18, 2021
And what I did to fix them Continue reading on Entrepreneur's Handbook ».
TechCrunch
FEBRUARY 18, 2021
Today, that software is offered as a cloud service should be pretty much considered a given. Certainly any modern tooling is going to be SaaS, and as companies and employees add services, it becomes a management nightmare. Enter Torii , an early stage startup that wants to make it easier to manage SaaS bloat. Today, the company announced a $10 million Series A investment led by Wing Venture Capital with participation from prior investors Entree Capital, Global Founders Capital, Scopus Ventures a
Feedough
FEBRUARY 18, 2021
Today’s market is so saturated that sponsored forms of communications like advertising, sponsorships, and direct marketing find it hard to get the needed attention the brand pays for. However, there’s a non-paid form of promotion that finds its way to get people’s attention through organic media reach. It’s an element of public relations called publicity.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
TechCrunch
FEBRUARY 18, 2021
Doing home renovations yourself can be more cost-effective than hiring a contractor, but many people don’t know where to begin. Ian Janicki, the founder and CEO of DIY home renovation startup Outfit , has always wanted to make architecture and design more accessible to people. “I realized I could leverage my knowledge of being handy to create a product that scaled,” he told TechCrunch.
Entrepreneur's Handbook
FEBRUARY 18, 2021
“I never, once in my life, had a plan B” Continue reading on Entrepreneur's Handbook ».
TechCrunch
FEBRUARY 18, 2021
With offline events now firmly moved to online for the foreseeable future, startups in the networking space had to pivot fast in the face of the pandemic. One of those was Grip , previously better known as a networking app for physical conferences (including TechCrunch Disrupt, at one point). Since last year, Grip moved into an “omnichannel” experience, combining various event types across virtual, hybrid and live.
Entrepreneur's Handbook
FEBRUARY 18, 2021
From college dropout to the youngest ever founder of a European unicorn Continue reading on Entrepreneur's Handbook ».
Advertiser: ZoomInfo
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TechCrunch
FEBRUARY 18, 2021
Hello and welcome back to Equity , TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. Natasha and Danny and Alex and Grace were all here to chat through the week’s biggest tech happenings. In very good Show News , Chris is back! He’s working on the next iteration of the show, something that you will be able to see starting Very Soon.
OurCrowd
FEBRUARY 18, 2021
TEL AVIV, Israel, Feb. 18, 2021 /PRNewswire/ — mPrest announced that it has joined forces with Microsoft to bring AI, ML and IoT transformation capabilities to the energy industry on Microsoft Azure, supporting the goal of zero emissions and sustainability. Read more here. The post [mPrest in PR Newswire] mPrest Collaborates with Microsoft to Empower the Digital Transformation of the Energy Industry appeared first on OurCrowd Blog.
TechCrunch
FEBRUARY 18, 2021
Each year, millions of students in India rush to get an admission in universities abroad. Often they don’t know which program they should focus on, or the college that is right for their skillset and ambition. Scores of legacy and newfound firms are attempting to offer counselling to these students. But despite India contributing more international students than any other country, most firms aiming to address this challenge are not focused on India, and struggle to understand some unique problem
A VC: Musings of a VC in NYC
FEBRUARY 18, 2021
It is terrible what is happening to people in Texas and other parts of the country where this super cold snap has caused power outages and freezing cold temperatures in their homes. But it is also a reminder that we need not be reliant on the grid. In fact, we should figure out how to reduce our reliance on the grid when things like this happen. Until recently, that generally meant a generator that is powered by oil or gas.
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TechCrunch
FEBRUARY 18, 2021
This morning Pipe17 , a software startup focused on the e-commerce market, announced that it has closed $8 million in funding. Pipe17’s service helps smaller e-commerce merchants connect their digital tools, without the need to code. With the startup’s service, e-commerce operations that may lack an in-house IT function can quickly connect their selling platform to shipping, or point-of-sale data to their ERP.
Tomasz Tunguz
FEBRUARY 18, 2021
On Wednesday, March 3rd at 10:00 AM PT, Redpoint Office Hours will host Jim Benton , CEO of Chorus.ai , a leader in conversational intelligence. As Co-Founder of ClearSlide and later as CEO of Apollo, Jim helped create the Sales Engagement category. From Evite to AdBrite to ClearSlide, Jim has expanded new categories and scaled revenue teams from zero to tens of millions in SaaS revenue. 2020 pushed sales teams to learn new sales motions selling online.
TechCrunch
FEBRUARY 18, 2021
A couple of weeks ago SentinelOne announced it was acquiring high-speed logging platform Scalyr for $155 million. Just this morning CrowdStrike struck next, announcing it was buying unlimited logging tool Humio for $400 million. In Humio, CrowdStrike gets a company that will provide it with the ability to collect unlimited logging information. Most companies have to pick and choose what to log and how long to keep it, but with Humio, they don’t have to make these choices with customers pro
Entrepreneur - Entrepreneurs Category
FEBRUARY 18, 2021
Jim Szafranski, CEO of Prezi, discusses the evolution of his software app.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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