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Why Your Marketing Campaign Sucks

Both Sides of the Table

Let me be sure to use me some Luma Partners. Every corporate buyer of technology and/or technology companies knows the LUMAscape and uses it to figure out which vendors they should consider. A journalist has a visual chart they can use. ” Can you imagine that ever getting inches in the press? They’re different.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

I don’t think my unwillingness to use it is generational (as in I’m 42 and don’t “get it&# ) – I think it’s a life stage issue. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns. Add this new model to the mix.

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WaitWhat raises $12M to double down on what comes after podcasts

TechCrunch

“We’re working on an innovative content format for physical well-being that lives inside of workouts, but will come at the experience through storytelling,” the pair said in an email (which we had to move to after our phone conversation, while they were on the road in a car, broke up. .”

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SonarSource raises $412M to scan codebases for bugs and vulnerabilities

TechCrunch

An alarming report from Veracode and Enterprise Strategy Group found that nearly half of organizations knowingly ship vulnerable code despite using cybersecurity tools, often to meet release deadlines. In 2010, SonarSource’s open source project hit a milestone of over 2,000 downloads per month. It’s an acute problem.

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CONGRATULATIONS TO CONTROL LTD – THE LATEST WINNER OF BEN FRANKLIN’S PITCH EVENT!   

Ben Franklin Technology Partners

The team of Seth Pheng and Soph Horn at Control LTD, took first place with their concept for a patented, healthy dosing system for patients using cannabis. Each represented an exciting mix of emerging products and services. The People’s Choice Award was made to Meta Global Technologies. What an amazing group of entrepreneurs.

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History of The MP3

Unvalidated Learnings

As such, the history of the MP3 gives an excellent framework to anticipate how disruptive 10x innovations impact a market, and who the winners and losers of such breakthroughs will be. The MP3 is a perfect case study of Innovator’s Dilemma. These were the knob-twiddling soundboard jockeys who actually mixed the albums.

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Extra Crunch roundup: How Duolingo became an edtech leader

TechCrunch

Part 2: Product-led growth strategy “ The product-led growth behind edtech’s most downloaded app ” (3,000 words/12 minutes) — analyzes the tactics and tradeoffs that an edtech company has to evaluate as it grows from thousands to 500 million registered learners. Within 24 hours, tens of thousands of people had used it.

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