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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

We like to use new product and gain benefits before our peers. You need to give them advance notice of your product development or better yet let them help influence your direction. You need to give them advance notice of your product development or better yet let them help influence your direction. We are evangelists.

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. I’m going to save that for a future blog post.

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How EO has impacted my life and grown my business

Entrepreneurs' Organization

I feel fortunate to have attended three high-level learning opportunities through EO: I attended EO with Harvard Business School Executive Education : Inspiring Entrepreneurial Strategy, with 95 other members from around the globe to develop groundbreaking strategies and skills in analyzing industry evolution that helped our businesses grow.

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What does it take to go carbon neutral as a business?

Entrepreneurs' Organization

Carbon neutrality , often referred to as “CO2-neutrality” or “net-zero carbon,” is the balance between emitting carbon and absorbing carbon from the atmosphere. . When we heard about the EO’s initiative to support the United Nations’ Sustainable Development Goals , we felt on the right path.

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Defending your organization from misinformation with neuroscience

Entrepreneurs' Organization

It probably felt strange and disconcerting, perhaps with a tone of outrage, as in “I don’t believe things more if they’re repeated!”. Reading the second sentence did not inspire such a strong reaction. Your reaction to the third sentence was tame by comparison. It feeds into their fears, which is a very cognitively fluid part of our mind.

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How to run a startup accelerator

Founders Coop

In that prior post, I had offered Y Combinator as a positive example, but I didn’t break down exactly why. This post is an effort to unpack what’s required of a startup accelerator to truly serve the needs of high-performing founders. Step 1: Find the best founders An uncomfortable truth about this work is that not all founders are created equal.

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6 Pillars of Authority Marketing

Entrepreneurs' Organization

How can you develop that authority? As you begin to create appreciable content, you will develop a legion of fans who are excited to consume and share what you supply. But in order to capitalize on that benefit you need to encourage satisfied customers or clients to refer you. This is the essence of Authority Marketing.