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8 Steps to Making Better Business Decisions

Entrepreneurs' Organization

Fortunately, recent research in cognitive neuroscience has identified strategies help you know when you’re falling into cognitive biases , as well as ways to defeat these dangerous judgment errors in your professional life. It’s a learnable strategy based on a distinct sequence of eight simple steps. It’s not mythical.

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Searchlight puts new capital to work with expanded talent intelligence tools

TechCrunch

Kerry Wang told TechCrunch that she felt some interview processes didn’t enable enough time for them to fully demonstrate how they were different. The new funding will enable the company to make additional hires to double the size of the team next year, and invest in product development and its go-to marketing strategy.

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Reveal raises $50M to espouse the benefits of partner ecosystems

TechCrunch

But in 2020, the startup began to broaden its product strategy, targeting marketers seeking to create and convert sales leads. But Bouchez argues that Reveal goes a step further by involving sales and marketing teams in the process for lead generation, sales enablement, and ecosystem expansion.

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Six Ways a Small Business Can Grow Sales

American Entrepreneurship

Increasing the company’s online presence by using digital marketing strategies includes setting up campaigns that can target a customer base, while giving a company’s products and services greater visibility. Gathering and analyzing customer data can give a small business owner valuable insight.

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How Amazon’s continued expansion into healthcare could buoy the sector

TechCrunch

This deal underscores the value that Big Tech is placing on healthcare and the importance of omnichannel/hybrid (brick-and-mortar in addition to virtual) as well as tech-enabled services,” Shakir told TechCrunch over email. For Deena Shakir, a partner at Lux Capital, the move by Amazon shows the value of healthcare for leading tech companies.

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How to Make $100,000 from an Online Event

Entrepreneur's Handbook

Increased data collection: Online events offer greater opportunities for data collection , including attendee demographics, behavior, and preferences. This data can be used to improve future events and marketing efforts. Another ticket pricing strategy is to price your tickets at approximately $10 per speaker.

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Announcing the startups and judges onstage at TC Sessions: Mobility 2022

TechCrunch

Koop provides autonomy insurance through data collection and proprietary analysis, wrapped up in the UX/UI provided by the portal.” “Boston Materials is a high-performance materials company enabling manufacturers of industrial and consumer products to break through their design trade-offs with new materials.