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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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SME&E Festival Podcast: Justine Troy, Disruptive and unconventional marketing and brand tactics

NZ Entrepreneur

The SME&E Festival seamlessly combines high-quality business learning from some of the best business minds in NZ with entertainment, creativity and innovation. SME&E is a new business learning experience, you will leave with new insights, new skills to implement and a strategic framework to help your business grow.

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SME&E Festival Podcast: Angus Brown, How to develop a billion dollar export brand

NZ Entrepreneur

The SME&E Festival seamlessly combines high-quality business learning from some of the best business minds in NZ with entertainment, creativity and innovation. SME&E is a new business learning experience, you will leave with new insights, new skills to implement and a strategic framework to help your business grow.

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SME&E Festival Podcast: Flavio Hangarter, What is bootstrapping a business/startup?

NZ Entrepreneur

The SME&E Festival seamlessly combines high-quality business learning from some of the best business minds in NZ with entertainment, creativity and innovation. SME&E is a new business learning experience, you will leave with new insights, new skills to implement and a strategic framework to help your business grow.

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SME&E Festival Podcast: David Remmerswaal, Search Engine Optimisation for beginners

NZ Entrepreneur

The SME&E Festival seamlessly combines high-quality business learning from some of the best business minds in NZ with entertainment, creativity and innovation. SME&E is a new business learning experience, you will leave with new insights, new skills to implement and a strategic framework to help your business grow.

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SME&E Festival Podcast: Cassie Roma, How to create your brand story

NZ Entrepreneur

The SME&E Festival seamlessly combines high-quality business learning from some of the best business minds in NZ with entertainment, creativity and innovation. SME&E is a new business learning experience, you will leave with new insights, new skills to implement and a strategic framework to help your business grow.

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SME&E Festival Podcast: Ryan Sanders, How to develop an idea into a successful business

NZ Entrepreneur

The SME&E Festival seamlessly combines high-quality business learning from some of the best business minds in NZ with entertainment, creativity and innovation. SME&E is a new business learning experience, you will leave with new insights, new skills to implement and a strategic framework to help your business grow.