creativity founder frameworks mix-use 
Reforge
OCTOBER 13, 2022
As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.
Andreessen Horowitz
DECEMBER 4, 2023
Here’s how I wish more growth-stage teams approached their R&D spend: Use benchmarks to initially ballpark your overall spend (but remember there are good reasons to vary from benchmarks). The problem with the 70–20–10 rule is that product is so multifaceted that it defies a generalizable rule or framework.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
David Teten VC
AUGUST 19, 2019
A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. RBI structures have been used for many years in natural resource exploration, entertainment, real estate, and pharmaceuticals.
Startup Blogpost
DECEMBER 20, 2022
From having visual and shareable content to making the jump to YouTube Shorts, here are 10 answers to the question, “Should you use TikTok for your business? Yes, if Your Brand Is Fun, Humorous and Creative. At Lumineux Health, we use brand ambassadors to promote our products on TikTok. Made the Jump to YouTube Shorts.
TechCrunch
SEPTEMBER 3, 2021
While typically, game creation involves some aspect of coding, Playbyte’s games are created using simple building blocks, emoji and even images from your Camera Roll on your iPhone. After you play a game, you can like and comment using buttons on the right-side of the screen, which also greatly resembles the TikTok look-and-feel.
TechCrunch
OCTOBER 14, 2020
Other existing investors include Matthias Biilman and Chris Bach, co-founders of Netlify; Jon Dal CEO and co-founder of Mux; and Edvard Engsæth, co-founder of NURX. These days, the medium, as they say, is the message, and in that regard “publishing” has taken on a new meaning in the digital age.
Reforge
OCTOBER 20, 2022
We’ll make our case using an example of a big, risky bet: turning off your highest performing channel. We’ll provide a simple framework to calculate the expected value of the information gained from the experiment. The effort to apply the scientific method to marketing comes from a good place but it can also be used as a crutch.
Expert insights. Personalized for you.
52 
Let's personalize your content