TechCrunch

AUGUST 26, 2021

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. The solution, he says, is a combination of content strategy and positioning. And is his advice applicable beyond borders?

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advice media startup ecosystem strategy 103

TechCrunch

NOVEMBER 23, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 2 strategies for creating top-of-funnel marketing content. But the content can’t just be timely.

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pitching media strategy entrepreneurship 113

TechCrunch

APRIL 20, 2021

Stock media and video services are moving in this direction themselves, for example by introducing their own libraries of user-generated content. Then, when someone from a brand or advertising agency decides that they want to use a piece of content, they can send a licensing request with a push of a button (this is the “release”).

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media creativity culture ventures 98

TechCrunch

OCTOBER 11, 2021

The company provides financial product recommendations to both consumers and SMBs, meaning that it dabbles in the same market that fintech startups play in. And because NerdWallet is essentially a weaponized content play, we get to talk about the value of the written word. The Exchange explores startups, markets and money.

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TechCrunch

APRIL 28, 2022

Movable Ink today announced that it secured $55 million in a Series D funding round led by Silver Lake Waterman with participation from Contour Venture Partners, Intel Capital, and others, bringing the marketing software startup’s total raised to $97 million. The investment comes as Movable Ink — which is valued at $1.3

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TechCrunch

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

creativity 97

creativity media mix-use consulting 97

Entrepreneurs' Organization

JANUARY 3, 2024

In a world where everything is increasingly tailored to people’s needs, inbound marketing is crucial to getting your brand out there. Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

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strategy media creativity education 244

Entrepreneur's Handbook

SEPTEMBER 15, 2022

Despite using all the right templates, overcoming objections, and implementing every sales funnel conversion tactic around. Continue reading on Entrepreneur's Handbook ».

entrepreneurs 86

entrepreneurs entrepreneurship startup 86

Entrepreneurs' Organization

NOVEMBER 29, 2023

While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Podcasts have a lot of upside for marketers. It’s our opinion that podcasting will continue to grow along a similar path as buyer behavior shifts to consuming podcast content.

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frameworks communities media strategy 229

Entrepreneurs' Organization

SEPTEMBER 13, 2023

Using video content as part of your digital marketing strategy can be very profitable. Educational videos, whiteboard animations, video explainers — each popular type of marketing video brings something unique to the table, and it’s critical to use the right tool at the right time to get the results you want!

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education media strategy creativity 224

Tomasz Tunguz

MARCH 14, 2017

I once asked a VP of Marketing at a top SaaS company how she thought of content programming. What is the right type of content to create? She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. I asked her. The TV networks.” Which personas matter?

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Tomasz Tunguz

MARCH 2, 2015

A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. I said, “Content is one of the few forms of marketing that has a compounding return.” Content isn’t just relevant for a day. Content marketing value compounds.

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StartupNation

MARCH 14, 2023

Content marketing is a key part of any modern digital marketing strategy. It plays an important role in… The post How to Transform Your Content Marketing Strategy with A.I. appeared first on StartupNation.

strategy 98

strategy 98

Entrepreneurs' Organization

JULY 15, 2022

As one of the best marketing channels to connect with audiences and build your brand , email continues to serve as a valuable tool to communicate with potential customers and move them further along your conversion funnel. Why is video email marketing so effective? Video-based email marketing is becoming the new normal.

creativity 272

creativity culture strategy education 272

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

strategy 78

strategy mix-use opportunity culture 78

StartupNation

MARCH 31, 2023

Are you happy with your content marketing? and if… The post 8 Tips for Startups Wanting to Re-Energize Their Content Marketing appeared first on StartupNation. Even if the answer is “You bet I am!”

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Entrepreneurs' Organization

JULY 26, 2023

The same is true for high-quality digital marketing content. The better you know your audience, the more effective your posts and videos will be at converting leads — making audience research crucial to achieving your marketing goals. Find aspects shared by those posts and build content around them.

media 203

media strategy creativity entrepreneurs 203

Tomasz Tunguz

JANUARY 29, 2015

Content marketing is one of the most powerful marketing tools startups can employ. I hope they are useful for anyone designing or redesigning a content marketing strategy. In the world of content marketing, emails are the most direct way of translating page views into revenue.

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Entrepreneurs' Organization

APRIL 24, 2024

With company and corporate events, you want to be sure to reach your marketing goals by connecting with your target audience and creating brand awareness. Now think about your next company event. Are you on track to wow your audience and connect with clients and potential customers? and more articles from the EO blog.

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innovation media entrepreneurs culture 204

Entrepreneur's Handbook

AUGUST 4, 2022

It all comes down to giving people what they want Continue reading on Entrepreneur's Handbook ».

entrepreneurs 67

entrepreneurs entrepreneurship startup 67

Tomasz Tunguz

FEBRUARY 16, 2015

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Market places cater to buyers and sellers. The content a startup produces must resonate with these target segments.

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StartupNation

JANUARY 6, 2021

To ensure your business continues to take advantage of the changing tide, here are 21 ways to help accelerate the growth of your new business in the year ahead: Become a prolific content creator. Dove, for example, sells soap but consistently posts content about positive body image. Build a content website or add a blog.

peer-to-peer 143

peer-to-peer creativity collaboration mix-use 143

Entrepreneurs' Organization

MARCH 17, 2023

Therefore, no matter what your organization is up to, video content can enhance your communications strategy. But creating compelling video content to use internally can be tricky. Adapting video content to help fulfill and enhance this process is the next logical step. But what makes video content the smart choice?

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coworking construction entrepreneurs strategy 193

Entrepreneurs' Organization

AUGUST 2, 2019

Written for EO by Nico Prins, a communications consultant who specializes in internet marketing. . When you read articles by busy CEOs on sites like Forbes or Entrepreneur, you might wonder how they managed to find the time to write the content. Create content for a company website. Let’s explore how to approach each next.

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Red Rocket

NOVEMBER 2, 2023

It has even had a significant role in the marketing industry for many years (e.g., But, what has recently caught storm is the use of generative AI in the creation of many marketing creatives. They surveyed 1,000 marketing professionals across over 16 different industries and company sizes from 1 to 5000+ employees.

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TechCrunch

JULY 29, 2021

They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in. What inspired you to create Draft.dev?

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development communities strategy advice 99

Tomasz Tunguz

DECEMBER 18, 2014

Like many other content sites, just a handful of posts on this blog generate the majority of the traffic. The data illustrates why content syndication and collaboration with other sites is so important for content marketing - a useful end of the year insight. Each year, I do a retrospective analysis of this blog.

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TechCrunch

OCTOBER 7, 2021

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

development 92

development education strategy consulting 92

TechCrunch

AUGUST 3, 2021

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Stewart Hillhouse. Contributor. Share on Twitter.

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media creativity education pitching 100

AsiaTechDaily

JULY 27, 2023

Register The Korean Ministry of Culture, Sports and Tourism (headed by Minister Park Bo-gyun) conducted an investment briefing on July 24, focused on attracting investment from the UAE sovereign wealth fund for content industries, including games , dramas, and webtoons.

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opportunity investing investment creativity 73

Entrepreneurs' Organization

FEBRUARY 18, 2016

You may or may not agree with me, but… When it comes to content marketing, I find that many marketers are still having trouble finding the payoff. The post Content Marketing: 5 Huge Mistakes Marketers are Making appeared first on THE BLOG. By Frank Cowell, an EO San Diego member, Elevator.

entrepreneurs 130

entrepreneurs financing finance 130

StartupNation

SEPTEMBER 23, 2021

Are you in need of new, effective marketing techniques that will help you reach potential customers? If so, video marketing is the answer. Video marketing has many benefits over traditional forms of advertising. Video content can be highly engaging, especially when it includes images or videos along with audio.

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