Remove communities Remove creativity Remove startup
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

We threw a Launchpad LA dinner to bring the community together as we tend to do 6-10 times a year. Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. ” That always stuck with me. That seems very Brad to me.

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10 Key Buildings in the Brooklyn Innovation Community

This is going to be BIG.

Back in 2006, when I started working on putting together some community groups for entrepreneurs and tech people, I looked for a better name to reference this collection of people. Tech community" seemed too much about people soldering things together and writing code. 33 Flatbush. Picture: Benjamin Norman for The New York Times.

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How VCs, Accelerators, and Coworking Spaces Put Communities in Buildings vs. Buildings in Communities

This is going to be BIG.

I'll bet you don't know where the Center of NY's Tech Community and Center of Creativity is. In fact, it is "well-known internationally as the original home of New York's technology community.". Despite the attempts at seeding things way downtown, Flatiron and Soho is where tech startups grew, just like today.

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The Glue that Makes a Community Stick

This is going to be BIG.

Cheaper rents could make it a great place for the creative community and there''s no reason why it shouldn''t become as popular a destination for out of town events the same way that Austin has. What was harder to figure out how to do--and something no one ever really thinks about on the economic development side, is community.

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How to Kick Start Your Community’s Startup Scene

Both Sides of the Table

I have never been more optimistic about the impact that the tech startup community is having on cities in America or about the role that cities outside of San Francisco / Silicon Valley can play in our future. Changes in the Startup Ecosystem. So the startup work moves to where the startup founders live and not vice versa.

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Want to get in front of a VC? Be a little creative--human even.

This is going to be BIG.

Given that, the lack of creativity and ingenuity around reaching an investor really astounds me. I set up an event at NYIT that is essentially just free, open feedback on ideas, prototypes, startups, etc. There are a lot of ways to reach investors by being a little more creative--without being creepy.

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What is The Best Way to Explain Your Startup?

Both Sides of the Table

We simply can’t escape our history as hunters & gatherers sitting around a fire and explaining the world to our community. The best way to get across what your startup does is through video, too. Much has changed in online video and many startups are stuck in a metaphor created 5-7 years ago. Equals emotion.

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